WBA Marketing Committee

The WBA Marketing Committee members develop speaker ideas for its educational program series formerly known as “Let’s Talk Marketing.” The group also serves as an informational resource for bank marketers. This committee meets three times a year. For more information , contact WBA's Jen Hein, 608/441-1249.

Stra tegic Connection: Bank Marketers Share Information, Ideas
Every other month, members of the WBA Marketing Committee write a "Strategic Connection" column for Wisconsin Banker to share thoughts and advice on issues that bank marketers face. Click here to read these columns, which can be found under the Marketing heading.

Other Resources

American Bankers Association Marketing Network

'The Practical Handbook for Community Bankers' from America's Community Bankers

Bankers Online InfoVault (see Marketing)

WBA Marketing Committee 2007-2008

Laura Guarnaccio, Chair
Continental Savings Bank, Greenfield
414/525-7070

Nancy Kastelic, Vice Chair
National Bank of Commerce, Superior
715/394-5531

John Griffith, Past Chair
Johnson Bank, Burlington
262/757-1161

Term expires in 2008:
Laura E. Chaltry
Stephenson National Bank & Trust, Marinette
715/732-2717, ext. 220

Sarah Ellingson
State Bank Financial, La Crosse
608/791-4540

James W. Rentscher
West Bend Savings Bank, West Bend
262/334-5563, ext. 1200

Term expires in 2009:
Dawn Ferguson
State Bank of Cross Plains, Cross Plains
608/798-5907

Candy Gravunder
The First National Bank of Berlin, Berlin
920/361-2400, ext. 219

Rochelle Mitchell
PremierBank, Fort Atkinson
920/563-6616, ext. 3004

Christopher Schell
AnchorBank, Madison
608/252-8982

Term expires in 2010:
Traci Huntemann-Piatt
Waukesha State Bank, Waukesha
262/549-8540

Karen Lanter
Bank of Prairie du Sac, Prairie du Sac
608/643-3393

WBA Staff Liaison:

Jen Hein
Assistant Director – Marketing
Wisconsin Bankers Association
608/441-1249