Loni Meiborg, BOLT Section Chair, never imagined her career path to lead towards banking. Growing up in Chicago, Ill., Meiborg moved to Wisconsin on a whim and pursed a degree in graphic communications. Beginning as a production designer and quickly moving into the marketing field, her career path wandered through many industries such as hospitality, tourism, manufacturing, retail, and recreation.
In 2013, Meiborg joined the team at Fortifi Bank (previously The First National Bank of Berlin). This was their first investment into a marketing professional – realizing they needed help to define their community bank brand and develop a digital marketing strategy.
Since then, she has helped the bank rebrand, re-charter, rename, build a social media presence, develop a modern-day website featuring a content marketing blog, deploy digital strategies focused on ROI, and continues to evolve the Fortifi Bank brand through client and employee experience.
“My transition into banking would not have been as positive without the support of the BOLT community,” stated Meiborg. “Networking with peers, developing contacts and resources, and learning about bank operations through the WBA has led to my success thus far.”
Today, Meiborg holds the position SVP Organizational Development for the bank. She is charged with aligning the employee experience with the client experience to consistently deliver on their brand promise: Growin’ Wisconsin one person, one business, one relationship at a time.
“Banking has allowed me to explore many avenues of brand, culture, and experience all while supporting local businesses, the people, and the communities in Wisconsin—definitely a win-win,” Meiborg stated when asked how banking differed from other industries.
Meiborg currently resides in Green Lake with her husband and two boys, 14 and 16. She serves on her local school board, city economic development board, and is the Wisconsin representative for the American Banker’s Association Emerging Leaders Council.
Whether you’re new to banking or an old hand, the BOLT Section of WBA offers mentorship, guidance, and a peer group network that can help you achieve your career goals. Membership is free and the group hosts two summits each year that features leadership development topics, networking groups, and bank-specific educational opportunities. Can you think of someone that could benefit from these resources? Sign-up here.
Join WBA and your fellow emerging leader banker peers from across Wisconsin for our annual BOLT Winter Leadership Summit! The summit will kickoff on Thursday, November 4 at 9:00 a.m. and adjourn at 3:00 p.m.