Four Examples of Community Bank Involvement
April was Community Banking Month, an annual month-long campaign focused on all the good that Wisconsin's banks do in support of their communities. In preparation for a larger association campaign next year, WBA reached out to several member banks to see how they celebrated:
American National Bank Fox Cities, Appleton
In the spirit of Community Banking Month, American National Bank Fox Cities employees Miranda Glende and Debbie Jensen (both pictured, above) volunteered their time at the local St. Joseph's Food Pantry in Appleton, Wis. Their efforts added to the team goal of 180 volunteer hours in the first half of 2017. The bank sets lofty goals for community service hours as a reflection of their commitment to the community beyond just offering monetary support. "Oftentimes banks are thought of easily for financial commitments, but there is so much more we can do," explained Director of Marketing & Business Development Amanda Krueger. "We actively seek opportunities in the community to offer more than simply writing a check."
First Bank Financial Centre, Oconomowoc
Throughout the month of April, First Bank Financial Centre employees celebrated Community Banking Month by "paying it forward" to local citizens and organizations in the communities they serve. From donating time and supplies to local animal shelters, surprising customers with free lunch, filling community members gas tanks, buying coffee for patrons of a community coffee shop, providing meals to local fire and police departments, to delivering flowers and small surprises to hospital patients and staff, FBFC has a lot of fun demonstrating the commitment they have to their communities through many random acts of kindness. During Community Banking Month, FBFC also took the opportunity to speak on financial literacy on the Milwaukee's TMJ4 TV morning show, The Morning Blend. Watch the segment here.
Union Bank & Trust Company, Evansville
As a community bank, UB&T is continually investing time and effort into the communities and the residents they serve. Bank employees Rachel Kleven, Stacy Patterson, Dulcie Bergsma and Kristel Petersen volunteered at the Evansville Week of the Young Child Family Fun Night on April 21. Kids had a chance to spin the wheel, win a prize (including a savings bank shaped like a baseball), and see their local bank participating in their community. The event, which took place in the grade school gymnasium, showcased the bank to some of their current customers' children as well as put a face to UB&T in the community.
State Bank of Cross Plains
In honor of Community Banking Month, State Bank of Cross Plains held a "Bank the Food Banks" food drive promotion (with a twist). From April 3-21, the bank held a food drive in each of their branch offices to benefit the pantry of that branch's community. Together, as a bank, they collected 1,889 items and raised $556. Food pantries receiving donations included: The River Food Pantry, Madison; MOM's Food Pantry, Middleton; Waunakee Food Pantry; Mount Horeb Food Pantry; Oregon Area Food Pantry; Mazomanie Food Pantry, Cross Plains; Heights Unlimited, Black Earth; Badger Prairie Needs Network, Verona. Customers who donated could enter to win one of eight $50 gift cards to a local community grocer and participate in the bank's Supermarket Sweep events (the twist). So what is a Supermarket Sweep? Like the game show from the '90s, each contest winner had a goal of collecting $500 in non-perishable goods for their community's food bank in just 2 minutes. The contestants didn't know this, but if they did not reach $500, the bank made up the difference as a monetary donation to the food pantry. The Supermarket Sweep contests each took place in early May.
Thank you to all of the banks who participated in this year's Community Banking Month! To learn more about WBA's 2018 campaign, or to tell your bank's story, please contact WBA's Lori Kalscheuer at 608-441-1250 or via email.