Two Free WBA Services Help You Solidify Customer Relationships

Are you using the Wisconsin Lending Guide or MyMazuma to solidify your customer relationships? If they answer is "no," then you definitely need to keep reading! Both of these websites are currently free resources offered by the Wisconsin Bankers Association to help support your business and enhance your bottom line.

Created in conjunction with the Wisconsin Business Development Corp., the Wisconsin Lending Guide is an easily searchable, comprehensive website for accessing current information on the federal, state and local credit enhancement programs and economic development services available in Wisconsin and nationwide. Programs range from much-used SBA and USDA programs to new bank-affiliated micro-lending resources. This website is designed to assist bankers and economic development professionals in identifying effective financing options. Written from the perspective of the lender, it provides credit and eligibility information, which is specific enough to allow for project structuring. Contact persons and procedures for accessing programs are also included in each entry.

MyMazuma is where consumers go to find answers to their money questions. The website is a fully-functional cloud-based portal that amplifies the reach of your bank's financial literacy resources and those of your business customers. In turn, consumers can use MyMazuma to learn, rate and share financial resources in a visually appealing format. Modeled after popular consumer resource sites like Yelp and TripAdvisor, MyMazuma offers financial education resource providers—like banks—a free platform to promote their products and services to consumers while providing consumers the ability to search, find and review those offerings. 

So what types of programs and resources are business and consumers searching for on these sites?

Top Searched Programs on Wisconsin Lending Guide:

  • WDOA Community Development Block Grant - Public Facilities for Economic Development (CDBG-PFED)
  • Collegiate Entrepreneurship Organization (CEO)
  • CTC - Federal Small Business Innovation Research (SBIR) & Small Business Technology Transfer Programs (STTR)
  • FHLB Community Investment Cash Advance Program (CICA)
  • SBA 7(a) Large Loan Guarantee Program
  • SBA 504 Loan Program
  • SBA Small Business Investment Company (SBIC)
  • WEDC Business Opportunity Loan Fund
  • WEDC Capacity Building Grants
  • SBA 7(a) Large Loan Guarantee Program

Top Consumer Search Terms on MyMazuma: 

  • Investing
  • Home
  • Budgeting
  • College
  • Budget
  • Credit cards
  • Credit
  • College debt

If you're not already leveraging these two free tools, why not? If you have any questions about how to best use these resources at your bank, please don't hesitate to reach out.