WBA recently compiled an inventory of its member banks' participation on various social media channels.* View highlights of our findings below:
Of WBA's 223 member banks headquartered in Wisconsin, 54 have no social media presence. Here are the most popular platforms for the 169 banks who are on social media:
Of the banks with a social media presence, 53 have chosen to focus their efforts on a single platform. Here are the most popular:
The average number of followers/likes for each platform shows that, overall, the banks who engage online have gathered an audience.
1+ Posts per Week
When looking only at banks who post at least once per week on Facebook, the average number of "Likes" jumps up 23.5 percent from 2,606 to 3,221. For LinkedIn, the average jumps almost 215 percent, shooting up to 4,964 from 1,577. Fun fact: WBA member banks on Facebook average 3 posts per week.
*All data compiled and analyzed by WBA's Ally Bates.