BMO Harris Bank, which holds the naming rights for the soon-to-be-demolished BMO Harris Bradley Center, answered the question Friday about its sponsorship role in the new Milwaukee Bucks arena by announcing it will be a “founding partner,” but not the naming-rights sponsor.
The Chicago-based bank negotiated a spot as the third “founding partner” at the new arena scheduled to open about one year from now. Previously announced sponsors in that role are Johnson Controls International and Froedtert & the Medical College of Wisconsin.
“We aren’t going to have our name on top of the building, but we are going to be everywhere in the building as a founding sponsor of the Bucks arena,” BMO Harris Bank CEO Dave Casper said Friday morning at the Milwaukee Business Journal’s Power Breakfast.
Financial terms of both agreements are not being disclosed by the Bucks or the two companies.
Casper said during the Business Journal event at the Pfister Hotel in downtown Milwaukee that the bank values its long-running partnership with the Bucks but did not consider buying the overall naming-rights sponsorship. The Bucks continue seeking an overall naming-rights sponsor and team president Peter Feigin has said he's continuing talks with Foxconn Technology Group on that front.
The Bucks-BMO Harris partnership will include the new BMO Club on the event level of the new arena. The Bucks said it will be the most exclusive club space in the arena and will include a direct connection to the player tunnel.
There also will a BMO Entrance to the new arena.
BMO Harris Bank, which became naming-rights sponsor of the Bradley Center in May 2012, remains “the Official Bank of the Milwaukee Bucks.”
“The Bucks have generated tremendous energy and excitement throughout Milwaukee, energy that will only increase when the new arena opens next year,” BMO Harris Bank president David Casper said in a press release. “We are thrilled to be part of that excitement by making a long-term commitment as a founding partner of the new arena, building on our 25-year relationship with the Bucks.”
The bank and the team will debut a new BMO Harris Bucks Debit Mastercard. Fans who use their BMO Harris Bucks Debit Mastercard can receive discounts on Bucks merchandise at Bucks stores inside the BMO Harris Bradley Center.
On BMO Harris Bank Nights at the BMO Harris Bradley Center this upcoming season, fans who use their BMO Harris Bucks Debit Mastercard will receive concession discounts, early entry to Bucks games, special events such as happy hours and other “fun surprises” throughout the season.
At the new arena, BMO Harris Bucks Debit Mastercard holders will have access to the BMO Entrance, which will feature surprise giveaways, meet-and-greets and other special benefits, the Bucks said.
BMO Harris is the brand name of the bank created when Toronto-based Bank of Montreal acquired Milwaukee-based Marshall & Ilsley Bank in July 2011 and combined it with BMO-owned Harris Bank in Chicago. BMO Harris Bank became naming-rights sponsor of the Bradley Center in May 2012.
This article was originally published by the Milwaukee Business Journal.