Last week marked the second Facebook live event WBA and the Department of Agriculture, Trade and Consumer Protection (DATCP) participated in on the topic of what consumers can do in the wake of the Equifax data breach. This time, the hour-long event was hosted by WBAY, Green Bay. Between the two events, there have been over 15,000 views of the streaming video as well as a reach of nearly 170,000 people. Now WBA is going for the trifecta with another live streaming event on October 19 with Fox6 in Milwaukee.
This is another opportunity your bank doesn’t want to miss with your customers. Here are three ways to take advantage of WBA’s Upcoming Facebook Streaming Event
Here are three ways your bank can take advantage of the upcoming Facebook event.
1. Invite your customers
The Equifax data breach still has many consumers questioning what they should be doing to protect their information. Many of your customers fall into this category. By personally inviting your customers on behalf of the bank, you demonstrate your commitment to being a proactive advocate for your clients. Best of all, it’s free for them. A sample letter is provided below.
2. Participate during the event
You can use your bank’s Facebook profile to participate during the streaming event. During WBA’s last event on this topic, there were over 300 “comments” in the text stream. Many of those were consumers asking questions. Banks can also offer consumer advice in the comments during the event. Two banks participated in the last streaming event and really offered some great advice and comments which added to the overall value to the participants.
3. Circulate the video afterwards.
Even if you are unable to attend the live event, please share the video on your bank's channel afterward to increase the number of Wisconsin consumers who have access to the information provided. Your customers will thank you.
Simply send the following invitation to your customers. Simply copy the text below:
Still have questions about the Equifax data breach and what you can do? If so, we would like to invite you to a special Facebook live event hosted by WBAY, the Wisconsin Bankers Association, and the Wisconsin Division of Trade and Consumer Protection.
The event will air on Thursday, October 19, from 5:30 to 6:30 p.m. on the Fox6 Facebook page.
A panel of experts will take questions from you on what data might be at risk and what your next steps should be if your data has been hacked.
As the full ramifications of the Equifax data breach unfold, please remember we continue to monitor your accounts for fraudulent activity and will do our best to protect your funds. We’ll also pass on informational opportunities like this Facebook live event as they become available.