In conjunction with the Wisconsin Realtors Association, WBA is proud to present the 2018 Wisconsin Economic Forecast Luncheon on Jan. 22, 2018 at the Alliant Energy Center in Madison. Bankers are encouraged to bring their business clients to this event, where expert speakers will provide insight into what 2018 holds for Wisconsin’s economy. The event will begin at noon with introductory remarks from Jeff Mayers, and 

Augustine Faucher, senior vice president and chief economist of The PNC Financial Services Group, will present attendees with his economic projections for 2018. In his role, Faucher serves as the principal spokesperson on all economic issues for PNC. Prior to joining PNC 2011, Faucher worked at Moody’s Analytics (formerly, where he was a director and senior economist for 10 years. Previously, he worked for six years at the U.S. Treasury Department, and taught at the University of Illinois at Urbana-Champaign. Faucher is frequently cited in international, national, and regional media outlets including The Wall Street Journal and The New York Times and has appeared on national news and business broadcasts. He earned a Ph.D. in economics from the University of Pennsylvania (labor economics and public economics) and also has a B.A. in economics from Cornell University.

The second speaker at the luncheon will describe ten characteristics of America’s (and Wisconsin’s) local economies. William H. Fruth is the president of POLICOM Corporation, an independent economics research firm located in Palm City, Fla., which specializes in studying the dynamics of local economies. He has personally evaluated the data for more than 700 local economies in the U.S., created more than 200 economic and community studies, and has provided presentations and workshops for state and national associations and community forums in 39 states. He is a nationally recognized leader in the field of geographic economics and also has extensive experience in economic development. Prior to founding POLICOM in 1995, Fruth served as vice president of a major industrial land development company directing the development and marketing of a 500-acre corporate park in West Palm Beach, Fla. Previously he was president of the Business Development Board of Palm Beach County.

For more information or to register for the Luncheon, please visit If you have any questions about the event, please contact WBA’s Patty Rogers at 608/441-1209 or via email

WBA would also like to thank the event sponsors: 

  • Associated Bank – Financial Institutions 
  • Bankers’ Bank
  • Boardman & Clark LLP
  • BOK Financial Institution Advisors
  • WIBA 1310 AM