WBA and BOLT (Building Our Leaders of Tomorrow Section) are happy to announce the Wisconsin Bankers Association Power of Community Week!
In addition to the Power of Community Week homepage, the following list of Frequently Asked Questions has been put together.
Why was the week of April 16-20, 2018 selected?
This campaign, powered by BOLT (Building our Leaders of Tomorrow – the emerging leaders section of WBA), was developed to give member banks the opportunity to participate in a larger, statewide effort highlighting the impact of community banking in Wisconsin. Our goal was to select one week to focus on in order to get the biggest impact from the campaign. Several things are happening that week that will tie-in well with the Power of Community Week, including:
- April is ICBA National Community Banking Month
- Wednesday, April 18th is ICBA’s Go Local Wednesday – Shop Local, Eat Local, Bank Local campaign
- Teach Children to Save Day is Friday, April 20th – check out the free resources WBA has available!
- Week of April 16th is also National Volunteer Week. More specifically, Friday, April 20th is National Volunteer Recognition Day. This tie-in leads to several promotional ideas – Highlight the volunteerism of your bank staff, and/or, recognize other volunteers in your community by doing something special for them that week.
Do we have to purchase the t-shirts?
No, the t-shirts are not required in order to participate. The shirts are simply another way to enhance your participation in the campaign and show your bank’s part in the collective impact of community banking in Wisconsin. The t-shirt and logo are designed in a way that you can re-use the t-shirts for other events and at other times during the year. Our plan is to offer the same t-shirts each year, so if you purchase for 2018 you can plan to reuse for future campaigns.
We’ve also added the option to customize your t-shirt order by adding your bank’s logo on the back side of the t-shirt. Your one-color (white) logo can be added to the back of all of your t-shirts in a 6”x7” imprint area for an additional $30 set up fee and extra $2/shirt.
What can or should we do during that week?
It’s up to your bank! Your activity/involvement be as small or big as you’d like – Any activity that involves supporting and/or volunteering in the communities you serve is a great way to participate.
Does this campaign mean that we are supposed to volunteer every day during the week?
No, designating the full week gives your bank more options and flexibility to participate in a way that works for your bank and your staff.
Does our activity/involvement have to be during that week?
To get the biggest impact from this campaign, we are encouraging banks to participate during the week of April 16th. However, if your bank already has something planned at another time in April, we’d still like to recognize your participation! Please register a contact person on the campaign homepage so they can receive additional information about the campaign and report your bank’s community involvement.
How do we participate?
There's no limit on how you choose to engage with your community during the campaign, just let us know about it! Register the appropriate staff person(s) as the bank’s contact person on the campaign homepage.
WBA encourages each member bank and associate member company to identify at least one staff person as the key point of contact to receive campaign updates and materials and to record your participation.
Next, start brainstorming what events or activities you will participate in during the campaign. WBA will be sending an Idea List to every registered "point person" to help you get started.
How will WBA support banks in this campaign?
WBA has put together a campaign homepage with additional information and will continue to add resources as we get closer to the week of April 16th. Future resource items will include an idea list of activities for getting involved in your community; a social media idea kit to enhance the visibility of your bank’s involvement; sample press releases to promote your participation; and more!
In late March, once most banks have reported to WBA their plans for the campaign, a state map image will be added with “pin points” showing where/when/who is involved with the campaign – this will be a great visual to show community banking’s impact on the state of Wisconsin!
WBA staff will also be participating in the Power of Community Week - follow us on twitter @wisbank to see what we're planning!
We have branches/offices outside of Wisconsin – can they participate?
Absolutely! Community banks supporting their communities is not exclusive to Wisconsin – your offices outside of our state borders are welcome to participate! Follow the instructions above on how to participate to get started.
What are we expected to do in order to participate?
The first step is identifying a main contact person(s) for your bank to be on our mailing list and receive additional resources as they become available. In mid-February, we will start asking for banks to report to WBA what/where/when they are planning to participate – this will help us start to build our involvement map and also create a database of everything that’s happening.
When it comes time for your activity, we encourage you to take pictures and post on social media using the #BanksPowerWI. (An additional social media idea kit resource will be available soon!) If your bank is not on social media, please plan to send any photos or videos you choose, with permission to use in WBA promotions about the campaign.
What happens after the campaign?
WBA will reach out to participating banks for information recapping their activities, asking for videos, photos or testimonials that you’d like to share. Along with the database of reported activities, this information will be used to show the widespread collective impact of community banking in Wisconsin!
WBA will keep these resources to continue to show how #BanksPowerWI throughout the year!
Have additional questions? Contact WBA’s Lori Kalscheuer via email or at 608.441.1250.
Return to the Power of Community Week homepage.