Banking is in the midst of an industry sea change. Today's consumers are leaving the branch behind as mobile and online banking becomes the preferred channel for day-to-day banking — but the branch isn't dead yet.
“We continue to see increases in digital adoption year over year and our branch visits continue to decline modestly year over year," said Brent Tischler, director of retail banking at Associated Bank. "But the branch, in our mind, is still critically important. Most of our customers still go into our branch a number of times a year — even our customers who are actively using online and digital.”
The majority of consumers, including 86 percent of millennials, report they will use branches in the future, according to a 2016 consumer digital banking survey. While traditional banking transactions are moving toward mobile and online, consumers still visit branches when they want to talk face to face with a personal banker.
Read more in the Milwaukee Journal Sentinel.