Twenty-one of Educators Credit Union’s billboards in Rock County have been removed after WBA contacted the Wisconsin Office of Credit Unions (OCU). “Everyone is welcome. Join us.” was the message promoted by ECU. WBA contacted OCU to request the agency order ECU to remove all the advertising due to violating Wisconsin’s Deceptive Trade Practices Act. 

ECU’s membership is restricted to anyone who lives and works in southern Wisconsin. The message that ECU membership is open to anyone in the public without restriction is misleading. OCU forwarded WBA’s complaint. ECU’s response was to initiate a full investigation as well as remove the advertising in question.