A list of social media tips from the WBA Marketing Committee:

  • Decide which social media platforms are right for your bank. You don't need to be active on every social media site.
  • Plan out your posts and create a schedule; post during optimum times.
  • Get employees excited and involved with posts-this includes liking and sharing posts.
  • Be consistent with your posts across all social media; this includes, but is not limited to, your post message and your brand. Have clear attainable goals.
  • Post with intent, and be proactive.
  • Keep posts short and sweet. Be creative and unique. Stand out!
  • Encourage interactive posts: ask questions, have links to additional information, etc.
  • Partner with local organizations you support and share their events. Be picky about what you share; make sure it is relevant to your audience, helpful, and entertaining.
  • Create engaging content. Blend in multimedia items such as photos and videos to help your content appeal to a wider audience.
  • Review your social media analytics. See what works, what doesn't, and adjust your posts accordingly. Using Google Analytics or another program can help.
  • Use a third-party vendor to keep as many of your social media accounts under one roof and help manage them.
  • Support your customer needs and acknowledge questions and concerns. Listen to your customers. Respond to positive and negative feedback.
  • Educate and inform your audience on relevant and industry related topics.
  • Consider "giving away" prizes received from partnerships or sponsored events.
  • Utilize available (and sometimes free) social management tools to assist with scheduling posts.
  • Consider celebrating bank and staff anniversaries and birthdays via your social media outlets.
  • Engagement! Engagement! Engagement!
  • Be brave-ask for online/social media outlet reviews.
  • Create excitement within your team for posts made.
  • Live-Feed community special events and/or parades.
  • Create links on your website to social media.
  • Make sure the bank's profile is up to date across all social media sites.
  • Align the bank with industry influencers.
  • Focus on your audience. Build trust.
  • Collaborate with your team.
  • Give people a reason to follow you. Quality is better than quantity!
  • Use keywords in your posts.
  • Show your bank's appreciation.
  • Always proofread.
  • Watch out for repetitive information.
  • Keep a social eye on competitors.
  • Continue learning the ins and outs of the social media platforms that the bank utilizes.