When the end of September hits, the machines come out, and it's time to harvest.

"All of our products are grown specifically for the craisin market," said Steven Bartling, co-owner of Bartling's Manitowish Cranberry Company. 

Steven and his brother own a cranberry farm in Manitowish Waters, and they're the fourth generation to run the property. 

"It's really a family ordeal. It was started by my great-grandfather in 1946," said Bartling. 

Cranberry growing is a year-round job, but when fall harvest rolls around, things get a little busier. 

"Primarily we're just getting much better at growing them than selling them," said Wisconsin State Cranberry Growers Association Executive Director Tom Lochner

This year the USDA said farmers will only be able to sell 75 percent of their total product in the market. With too much supply and not enough demand, people in the industry knew they had to do something to control the market. But the other 25 percent won't necessarily go to waste. 

The USDA hopes that by reducing what farmers are selling, the supply and demand will even out soon. 

Read more from News Watch 12.