Dawn Tryba has joined Associated Bank as senior vice president & senior marketing manager. She is responsible for developing robust marketing plans that include traditional marketing, digital/social media, special events, sports affinities and relationship-building programs to drive prospecting and deepen relationships with existing clients.

Tryba brings more than 28 years of marketing experience to Associated Bank. She is a dynamic and accomplished leader with a history of establishing innovative marketing and business development strategies that generate revenue, while solving complex business issues.  

Tryba holds a Bachelor of Business Administration in marketing from University of Wisconsin – Milwaukee and a Master of Business Administration from Alverno College. In the community, she is active in American Marketing Association, National Association for Female Executives, Sales & Marketing Executives International, Professional Dimensions and Association for Talent Development.

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