Do You Love Your Bank's Brand?

That’s the question that was asked to kick off one of the general sessions at our recent WBA BOLT Winter Leadership Summit, held November 7 in Stevens Point. Amber Farley, Executive Vice President with Financial Marketing Solutions, presented a session on how individuals from all levels and positions of the bank can advance the brand of their bank. Think your bank doesn’t really have a brand? Think again. Every bank and company has a brand – either because or despite themselves. 

The day kicked off with more than 130 bankers in the room, eager to network and learn! Meghan Crawford from Bankers Healthcare Group, a WBA Associate Member, was the first speaker, challenging bankers to open their minds to FinTech and consider a day in the life of an average person and how many touchpoints there can be for your bank via FinTech.  

Before lunch, attendees had the opportunity to pick one of eleven peer groups to join based on their role at the bank, or perhaps to join a role group based on their career ambitions. These valuable peer group discussions are always highly rated, as they give bankers a chance to meet with other community bankers who face the same challenges. It also allows for idea sharing for bankers to take back new ideas to their banks that may help improve a process, recognize an issue, etc. Additional networking was coordinated during lunch as attendees were grouped to sit together based on what part of the state their bank is in. 

Jackie Rolow, EVP and Chief Talent Officer with SHAZAM, a WBA Gold Associate Member, presented on emotional intelligence after lunch. Sharing many great resources and asking great questions to help our emerging leaders work through challenging scenarios at work. 

The day was capped off with a presentation by Lauren Schieffer, a certified professional speaker and The Colonel’s Daughter, who shared the importance of finding significance. Filled with points of self-reflection, this session was a great way to close out another successful BOLT Summit. 

Attendees who arrived the night prior to the BOLT Summit had the opportunity to gather and join a brewery tour of Point Brewery, sponsored by the RMA Wisconsin Chapter. It was more than just a very informational tour, attendees had a great time getting a jump-start on networking and meeting new people. 

Want to see more? Check out the BOLT Summit Facebook photo album!

Thank you to all the sponsors who made the BOLT Winter Leadership Summit possible! 

WBA Gold Associate Member Sponsors: 

  • Bankers' Bank 
  • Bell Bank 
  • Boardman & Clark LLP 
  • BOK Financial Institutional Advisors 
  • Federal Home Loan Bank of Chicago 
  • FIPCO 
  • ICBA Services Network 
  • Midwest Bankers Insurance Services 
  • WBA Insurance Services 

WBA Silver Associate Member Sponsors: 

  • Eide Bailly LLP 
  • Plante Moran 
  • Wipfli LLP 

WBA Bronze Associate Member Sponsors: 

  • Baker Tilly Virchow Krause, LLP 
  • Bank Compensation Consulting 
  • CliftonLarsonAllen LLP 
  • Executive Benefits Network 
  • Experis Finance 
  • Godfrey & Kahn, S.C. 
  • John M. Floyd & Associates 
  • Northland Securities 
  • Quad City Bank and Trust 
  • SBS Cybersecurity 
  • Spectrum Investment Advisors 
  • The Baker Group 
  • The Payroll Company 
  • VGM Forbin 
  • von Briesen & Roper, s.c. 
  • West Bend Mutual Insurance 

Pre-Summit Networking Event Sponsor: 

  • RMA – WI Chapter