WBA’s Strategic Marketing Workshop is a must-attend event for bank marketers! 

How would you answer these questions about your bank marketing program? 

  1. We have a comprehensive marketing strategy tied to our bank’s strategic vision and organizational objectives. 
  2. We have a differentiated brand strategy, and everyone on our management team agrees what that is. 
  3. We have performance metrics and are able to show reliable marketing ROI. 
  4. I am confident we use the right channels, tactics, and platforms to achieve our marketing goals. 
  5. Our creative messaging is always spot on. 

If you answered “no” to even one of these then you don’t want to miss the 2020 WBA Strategic Marketing Workshop. I have it on my calendar and can’t wait! Not only will I be able to expand my knowledge of strategic marketing, but I look forward to networking opportunities with my peers, which is always a great way to share and learn. 

Offered on July 21-22 at the Wisconsin Bankers Association office in Madison, the program will start at 9 a.m. on Tuesday and adjourn at noon on Wednesday. An optional marketing peer group will be offered to attendees from 1 - 3 p.m. on Wednesday. 

Personally, I am looking forward to honing my strategic skills and bringing effective planning tools back to the office with me, so I can enhance our bank’s marketing plan. I also want to maximize my marketing budget to ensure we are using the right channels to get the right message to the right customer at the right time! Oh, and did I mention it’s being held in the newly renovated offices of the Wisconsin Bankers Association? I can’t wait to see their new space! 

If you are a bank marketing manager or responsible for the strategic planning and marketing of your bank, then this workshop is for you. The marketing peer group being held afterwards is also a great opportunity to get together with other bank marketers from across the state to share ideas. 

I hope to see you there so we can learn together and share ideas on bank strategic marketing! 

Register today!

Wiegert is senior vice president of marketing at Investors Community Bank, Manitowoc and vice chair of the 2020-2021 WBA Marketing Committee.