ROI Rockstar BadgeRecognition highlights company’s top performance in utilizing Cvent’s event marketing and management platform to deliver impactful event experiences and drive positive business results

The Wisconsin Bankers Association (WBA) received top honors this week at the 2021 Cvent Excellence Awards. Winners were announced during a live in-person ceremony in Las Vegas at CAESARS FORUM as part of Cvent CONNECT, Cvent’s annual customer conference. The event was also broadcast to a global virtual audience of meetings, events, and hospitality professionals. WBA won first place in the category of ROI Rockstar, highlighting its effective use of Cvent technology to drive revenue growth and maintain business momentum using creative tactics during challenging times. Nominees in this category are realizing measurable ROI, whether for virtual, hybrid, or in-person events, and are setting and exceeding goals, automating event communications, and maximizing attendance and engagement.

“The Cvent Excellence Awards have always been about celebrating our customers, and it’s an honor to share the global Cvent CONNECT stage with them to recognize their successes,” said Cvent CMO Patrick Smith. “These award-winning organizations, event professionals, and marketers have embraced technology as a critical part of their roles and will help pave the way to a future where we believe events are more engaging and more impactful than ever before.”

“Our team at WBA takes a lot of pride in creating an outstanding event experience from beginning to end for our members,” said WBA President and CEO Rose Oswald Poels. “We are honored to be recognized by Cvent for our use of technology in the conferences, trainings, and events we host.”

The awards program, hosted by meetings, events, and hospitality technology provider Cvent, is now in its ninth year and recognizes industry leaders from a diverse set of organizations who use Cvent technology in new and inspiring ways to deliver best-in-class in-person, virtual, and hybrid events. Winners were selected from hundreds of submissions and embody the best in their respective industries.