This is an annual convention designed for the bank's management team and provides education and networking opportunities.


Tuesday, September 12, 2017 - Wednesday, September 13, 2017. A full schedule is available below.


Kalahari Resort | Wisconsin Dells, Wisconsin

What’s Included:

  • 1 - 8' x 10' booth including: 8' high back wall drapes and 3' high side divider.

  • 1 - 2' x 8' table (cloth covered and skirted).

  • 1 chair.

  • Booth identification sign.

  • Special identification to all WBA Package Members, WBA Associate Members and Conference Sponsors.

  • One Complimentary badge - extra booth attendees are $250.

  • Exhibitors will be listed in the conference program book, with contact information and a brief description (up to 50 words)

  • Breakfast, morning break and lunch will be held in the Marketplace on Wednesday, September 13.

  • Conference Registration lists will be sent out to all exhibitors on August 18th and every following Friday. A final list will be distributed at the conference.

  • Exhibitors are welcome to attend all general sessions, reception and meals on Tuesday and Wednesday.

More Information/Registration?



Contact WBA's Nick Loppnow via email.

If you are a WBA member and want to register as an attendee (not as an exhibitor), click here.


Tuesday, September 12th

4:00 p.m.

Conference Registration Desk Opens

5:30 p.m.

Welcome Reception Begins

6:30 p.m.

Dinner Banquet

Lifetime Service Awards will be presented to recognize bankers who have served in the banking industry for 30 and 40 years. If your bank has bankers who should be recognized, please visit to nominate them! Nominations are due August 18th. Questions can be directed to WBA's Debbie Nabholz via email.

8:00 p.m.

Dessert Reception

Wednesday, September 13th

7:30 a.m.

Breakfast Buffet in the Exhibit Hall

8:30 a.m.

Conference Welcome
JIM TUBBS, Conference Advisory Board Chair
President & CEO, State Bank of Cross Plains

Economic Outlook - From Great Expectations to Good Expectations
CRAIG DISMUKE, Chief Economist, Vining Sparks
Coming into the year, the markets were highly optimistic regarding the prospects of fiscal and tax policy changes. However, some of that optimism has faded as the year has progressed. Additionally, the Fed has proven to be a bit more hawkish than expected. Despite this, the markets continue to discount the likelihood of the FOMC’s projected rate path. In this session, we will discuss the developments thus far and expectations for these policies going forward.

9:30 a.m.

Coffee Break in the Exhibit Hall

10:00 a.m.

Fintechs, Neobanks and Beer Garages – what are they, and whether you should fear, fight or join them to help your bank grow
BECKI DRAHOTA, CEO, Mills Marketing
Millennials need banking services, but don’t necessarily need banks. Entrepreneurs can get $150,000 online in minutes. Rocket Mortgage promises to make getting a mortgage fast and easy. And your newer employees don’t even bank with you. Find out how to stay relevant to tomorrow’s customers without revolutionizing your organizational structure by cherry picking the tools you need now.

Peer Group Discussions

11:45 a.m.

Lunch Buffet in the Exhibit Hall
Exhibitor Prize Drawings - Must be present to win

1:00 p.m.

The Digital Dozen: 12 Key Strategies to Promote Your Bank Online
ERIC COOK, MBA, Digital Strategist, WSI
When it comes to your bank’s online success, there are several factors that contribute to your success (or failure). Eric Cook, former community banker and now Digital Strategist with WSI is a two-time contributing author to the book Digital Minds: 12 Things Every Business Owner Needs to Know About Digital Marketing. While you likely are not the individual updating your website or looking at site traffic reports at your bank, it is important that you have a high-level understanding of the key elements that make up an effective online presence – especially with today’s consumer going to the web first when looking for information on your bank. As the “digitization of the consumer” shows no sign of slowing down, it’s critically important to understand how to leverage an effective digital strategy to remain relevant.

2:15 p.m.

Dessert Break

2:30 p.m.

The World Belongs to the Encourager
ERICK RHEAM, Professional Speaker
Life is hard and challenging, especially with change as our constant companion; however, there is one relationship tool that will never become obsolete, “Encouragement.” In this motivational talk, Erick will share a compelling real-world story of rags to riches and show them why it’s their greatest investment for success. Learning Objectives include:

  • Discover how encouragement starts from within and how to apply these principles to become comfortable within your own world.
  • Learn the three keys to encouraging others and why it’s important for long term success.
  • How encouragement attracts success.

3:30 p.m.

Conference Adjournment