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CSB Introduces “Cruiser”

Community State Bank (CSB) is pleased to introduce “Cruiser”, a 1959 Shasta Camper that has been converted into a community staple.

Scott, our bank president, had this wonderful idea of refurbishing an old camper to be used at community events,” said Dave Moyer, CSB Union Grove market president and Ag manager. “He found one online and jumped at the opportunity and we couldn’t be happier with the finished product.”

Community State Bank’s marketing team and senior vice president, Neil Buchanan, worked closely with Evolve Concepts to fully renovate and brand the camper. Evolve Concepts is an experiential marketing company located in Sturtevant, Wisconsin that specializes in building interactive and innovative marketing projects that are featured at nationwide events.

“Evolve really nailed the design for Cruiser,” said Buchanan. “We basically dropped off this old camper and said we want something that can help us serve our community and they delivered.”

The camper includes a serving window and ample counter space, in addition to a refrigerator and storage area. The design, while updated, showcases much of the charm that a traditional 1950s camper would have. CSB looks forward to using “Cruiser” as a brand amplifier at many of their local events as well as at local businesses.

“We’re very excited to launch this great marketing tool,” said CSB Chief Innovation Officer Gregory Wall. “This multipurpose camper will be featured at events such as Dinner on the Dock with the Browns Lake Aquaducks and at the Racine County Fair. “Cruiser” is another way that we can uniquely serve our community.”

“Cruiser’s” first event was the Union Grove Independence Day Parade on Monday, July 4, 2022. It’s next event will be the Racine County Fair at the exhibitor auctions.