This four-week, online, foundational course develops skills for preparing a comprehensive strategic marketing plan that follows best practices. Learn how to assess customers and trade area opportunities. Discover ways to integrate this information into a situational analysis—then create an action plan and develop a budget.
- Take a deep dive into customer and market research, market segmentation, and product focus
- Define the structure for marketing objectives and goals
- Understand the sequence for creating vision, mission, values and a competitive advantage
- Identify the best path for documenting marketing plans
For new bank staff with marketing responsibility, employees interested in taking an active role in the management of bank marketing, and marketing professionals new to the banking industry. Learn more about ABA facilitated online courses here.
The registration fee for WBA Members for this facilitated online course is $300/attendee.
Click Register to register online in the ABA LMS site, with credit card payment required. To be invoiced by WBA, download and complete the WBA/ABA Facilitated Online Course order form.
ABA Professional Certifications: 15 CFMP
ABA Certificates: This course applies to the Foundational Certificate in Bank Marketing.