Advertising Compliance Part 2: Electronic Advertising, Including Social Media, Internet & Texting
The regulations for advertising deposit and loan products are as varied as the promotions themselves. Part 2 of this two-part series will cover electronic advertising, including social media, internet, and texting. Ensure you understand the electronic ad frequency limitations, avoid bombarding your subscribers, and meet the compliance requirements with ease. Get results with your advertising, confident that it checks all the boxes.
AFTER THIS WEBINAR YOU’LL BE ABLE TO:
- Explain the security and privacy issues involved with electronic advertising
- Distinguish when express consumer consent is required for electronic advertising
- Understand the specific restrictions imposed on the use of email and text solicitations
- Use endorsements and testimonial comments appropriately and confidentially
- Define the recommended restrictions when social media is used for advertising
WEBINAR DETAILS
One of the most popular methods of advertising is via electronic media, especially social media, the internet, and texting. However, more and more people are complaining about being bombarded on these communication channels. Consequently, special rules have been adopted to provide protection to consumers when electronic advertising is used. This webinar will focus on these special rules regarding all types of electronic advertising, including social media, the internet, and texting.
(Note: Part 1 of this two-part series is scheduled for July 18, 2024. It covers the general content and requirements for all types of advertising, while this webinar will focus on the additional special rules regarding electronic advertising.)
WHO SHOULD ATTEND?
This informative session is designed for marketing and advertising personnel, compliance officers, legal officers, auditors, and managers.
