Presenter: Jay Coakley, Coakley Strategic Solutions LLC
In this webinar we will go through the best practices in brand development and contrast how brand relates to the bottom-line profits of the bank. We will use examples from community banks and other industries to help build the case for brand development and positioning. The real message of this webinar will focus on moving a bank’s position from commodity-based pricing to premium pricing through an understanding of brand. Premium (branded banks) will have higher NIM and higher non-interest income. We will also touch on product, culture and the marketing and sales strategies to build a premium brand.
This program will address:
- Brand development and positioning
- Pricing strategies
- Relationship between brand and culture
- Sales strategies of premium brands
Target Audience: CEOs, presidents, senior managers, retail and commercial managers, product managers and marketing managers