GSB-Customer-Centric Banking: Navigating Success through Journey Mapping
Put your customers at the heart of banking decisions. Explore the often-overlooked power of journey mapping to understand and enhance the customer experience. This session guides bank leaders in refocusing teams on customer-centric strategies, covering the fundamentals of journey mapping, its application in attracting and retaining talent, and its role as a valuable tool for infrastructure and technology investment decisions.
What is Journey Mapping?
- How to use it use to recenter the organization with the client at the center
- Using the map to help attract and retain talent
- Using the map as a tool for infrastructure and technology investment decisions
Target Audience: Bank leaders looking to improve the success of their organization
