Creative thinking can provide financial institutions with highly effective marketing solutions on a very low budget. This program is a compilation of successful marketing programs implemented by community banks when limiting the promotion budget was a key factor. The presentation provides participants with easy-to-read materials that identify each marketing program’s objectives and the action steps followed by the bank to implement the activity.
The program is divided into three parts, each supported by recommended implementation activities and examples from financial institutions around the country:
- Image building and branding
- Product promotions
- Community events and public relations
Presented by: Tom Hershberger
Target Audience: Senior management, marketing officers