As “surge deposits” become a thing of the past bankers across the country are observing that more effective management of liquidity and funding are becoming an increasingly important part of success in banking. As interest rates and loan-to-deposit ratios increase community bankers need a robust understanding of the processes, products, and analytic tools needed to attract and retain properly-priced, long-term funding. These sessions present the art and science of retail deposit pricing and sales today.
Session 6 - Early withdrawal penalties give you fresh opportunities to differentiate your bank from the competitors to aggressively grow retail deposits. We all have them and consumers hate penalties! Most consumers don't even realize that they vary between banks. Meanwhile, competitors are increasing penalties to protect their interest margins. Now you can learn how to turn this into a new business development opportunity to protect your interest margin and win new properly-priced deposits.
- Explore a new twist on traditional CDs that tears down an unnecessary barrier to new deposit growth
- Exploit the weakness of your competitor’s penalties today to aggressively solicit new funds immediately.
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Target Audience: Bank executives, finance officers and staff, retail officers and staff, client experience/marketing officers and staff, and chief innovation officers