GSB ROI - Speaking the CEO Language

This session helps to create the all-important ROI analysis (pre-, during, and post program) and includes several Key components of the mix...from the revenue generation and cost reduction side! Further, the critical process of proving that Marketing is an INVESTMENT and not an EXPENSE is explored with live examples that create a compelling conversation!  A spreadsheet and instructions are given to each attendee for use their 1st day back at the bank!

Target Audience: Marketing mangers, branch managers

Presenter: Bruce Clapp, MarketMatch

Recording available through: June 24, 2021