Are you worried about your digital future? Have you put the time, effort, and investment into your digital transformation (DT) only to see less new revenue than expected? If so, you are not alone. Wipro found that half the companies they surveyed in 2018 said they failed to execute their DT strategies despite demonstrated efforts and investments.
What’s behind this? Isn’t DT all about picking the right technology? Well, only partly. The reality is it is a “Tech-enabled” transformation. The transformation part is certain. The buy-in and commitment aren’t. Creating buy-in is probably the most difficult work during DT. So how do you create the buy-in to execute your strategies? Come for an interactive and lively conversation to find out how.
Target Audience: Any individual involved in the process of digital transformation
Presenter: Nan Gesche, University of Minnesota
Recording available through: July 21, 2021