Conference
$350 for the first registrant and $300 for additional registrants Tuesday, November 13, 2018 9:30 AM 1001 Amber Avenue, Steven's Point, Wisconsin 54482 Register

LEAD360 is WBA’s multi-track conference for bankers in the areas of marketing, sales/customer service, retail management and financial literacy.    

The 2018 WBA LEAD360 Conference will be held on November 13-14 at the Holiday Inn & Convention Center in Stevens Point. The conference will kick off at 9:30 a.m. on November 13 and adjourn at noon on November 14. 

This conference offers keynote sessions that will address topics and issues of interest to all attendees. There will also be several breakout sessions in each track; so that attendees can pick and choose what sessions best fit their needs and interests. Attendees will have access to all conference materials, including the breakout sessions they do not attend.

Conference Agenda: 

The jam-packed conference agenda includes the highlights below:

Keynote Sessions: 
Back by popular demand, CEO and Founder of Market Insights Joe Sullivan will kick off the conference with his presentation on deepening human connections in an increasingly digital world. Chad Kopitzke, NextGen Advantage, will explain how great culture is crucial to your success and how to avoid promising candidates one thing but delivering another. Finally, social media expert Spencer X Smith will walk attendees through strategies for social media advertising on a community bank budget. 

Breakouts: 

  • 7 in 7 Demonstrations with Conference Exhibitors the WBA Marketing Committee
  • Strategic Deposit Growth
  • Effective Communication Questioning Strategies with Mitch Mostardi
  • Tactical Deposit Growth

Banker Registration: 
Team pricing is available for your bank's marketing and sales team! The registration fee for your first bank attendee is $350 and includes all meals and conference sessions. Additional employees from your bank can register for $300/additional attendee. Bankers from the same organization must register at the same time to receive team pricing.

The registration fee includes all conference materials, lunch and reception on Tuesday, and all refreshment breaks. All conference attendees are invited to the Wisconsin Bankers Foundation Breakfast on Wednesday.

First attendee: $350
Each Additional Attendee from Your Bank: $300
Wednesday Only Registration: $100

Refund Policy:
A refund, less a $25 administrative fee, is provided for cancellations requested on or before November 8th.

Exhibitor Registration:
Exhibit Booths are available for $500 for Associate Members and $800 for non-Associate Members and includes registration for one attendee. Additional booth attendees can be registered for $225/attendee. Visit the Information for Exhibitors/Sponsors tab for more information.


$350 for the first registrant and $300 for additional registrants Tuesday, November 13, 2018 9:30 AM 1001 Amber Avenue, Steven's Point, Wisconsin 54482 Register