Marketing & Advertising Compliance: What Do We Have to Do? All-Day Streaming Event
In today’s UDAP/UDAAP environment, how you communicate in advertising is just as important as what you say. Regulators expect clear, conspicuous language, and recent enforcement actions show increasing scrutiny of both ad content and broader sales and marketing practices. Regardless of your institution’s size, it’s essential to learn from others’ missteps. With industry expectations shifting, examiner focus on marketing is at an all-time high. Practices once considered acceptable can now raise UDAAP concerns, and in the push to attract and retain customers, compliance requirements can be overlooked. Institutions must understand what they can, must, and cannot say in advertisements, as well as the rules governing promotional outreach such as emails, phone calls, and targeted campaigns. This full-day streaming event provides a comprehensive overview of advertising and marketing compliance. We’ll cover UDAAP expectations, technical rules within deposit and loan regulations, privacy considerations when using customer data, and requirements that apply to specific marketing programs. We’ll also address emerging risks tied to AI, algorithms, automated decisioning, social media, and other digital tools increasingly used by financial institutions. As the regulatory landscape becomes more complex, marketing teams must stay ahead of evolving standards. This session will help you navigate the requirements and protect your institution from compliance risk.
