Sweepstakes, Contests & Lotteries: Navigating Compliance Issues
Every digital, print, and social media campaign must follow strict advertising regulations. Even small mistakes can lead to fines or legal issues. This webinar explains what financial institutions need to know before launching contests, sweepstakes, or giveaways on any platform. Join us for practical tools, checklists, and best practices to keep your promotions compliant and low-risk.
KEY WEBINAR TAKEAWAYS
- Differences between a sweepstakes, contest, and lottery
- Assessing marketing risks to incorporate into your risk management program
- Terms and disclosures required to run an effective and compliant campaign
- Tax implications for these giveaways
- Appropriate due diligence and monitoring for third parties used to manage your marketing campaigns
- Auditing your marketing program for compliance and effectiveness
BONUS MATERIALS
- Quick reference marketing chart
- Advertising checklists
WEBINAR DETAILS
Whether your promotions are digital, print, or televised, multiple compliance regulations strictly govern what can be said, the elements that must be included, and how they should be displayed. Violations can result in fines or lawsuits. One of the most frequent questions compliance officers receive concerns drawings and contests promoted via social media. While these can be effective and enticing marketing tools, financial institutions must take care not to cross the line into conducting a lottery, which is illegal under most state laws.
In this session, we will review the rules and regulations you should consider before promoting your next giveaway. We will provide guidelines and tools to help you avoid costly errors when developing your promotions, as well as best practices for working with outside marketing agencies.
WHO SHOULD ATTEND?
- Marketing Officers
- Marketing department personnel
- Social media managers
- Compliance Officers
