WBA/ABA Online Course: Marketing Management
Establish a working knowledge of marketing management. Examine best practices for managing public relations and digital marketing campaigns, as well as ongoing brand management. Learn how to prioritize projects, assess performance, and balance resources. Explore ways to deliver strong return on investment (ROI).
Learning Objectives
- Identify the key management areas assigned to marketing
- Clarify the purpose and benefit of public relations
- Explain the importance of data management and direct marketing
- Examine activities that improve customer experience management
- Evaluate how to assess your return on marketing investment
There is no separate textbook for this course. All reading materials are posted online in the course.
Audience
For new bank staff with a marketing responsibility, for employees interested in taking an active role in the management of bank marketing and for marketing professionals new to the banking industry.
What is a facilitated online course?
Join an online course with group collaboration, instructor feedback and guidance, and fixed start and end dates. Facilitated online courses provide an opportunity to meet your learning goals with the benefit of a classroom, but in an online environment:
- Peer interaction in the learning community with the instructor and other students keeps you actively engaged and motivated
- Experienced industry professionals provide frequent feedback and context to your learning
- Convenient weekly schedule with no required meeting times means you decide when to work on course assignments
Price: $375 (readings included)
