Executive Letter: Share Your Insights in WBA’s Biannual CEO Economic Conditions Survey
By Rose Oswald Poels
As the year races to a close, Wisconsin bank presidents and CEOs once again have an opportunity to shape the narrative about our state’s economy by participating in the WBA Economic Conditions Survey. Collected biannually, this survey is a powerful tool to amplify your expertise and insights to the news media, elected officials, and the public.
For years, the Bank CEO Economic Conditions Survey has been a respected resource for showcasing the unique economic perspective of Wisconsin bankers. The survey seeks to pinpoint key trends and reinforce bankers’ critical role as trusted financial leaders. This year’s year-end survey focuses on Wisconsin’s economy, shifting demands in various loan categories, and your top concerns heading into 2026. Your feedback will help WBA refine our strategies and member services to better support your bank and your customers.
I urge every bank leader in Wisconsin to participate and share your thoughts. By lending your expertise, you help shape conversations that influence policy in our industry.
The survey takes about seven minutes to complete and is open through Tuesday, December 9. Don’t miss this opportunity to contribute to the bigger picture of Wisconsin’s economic future. Thank you in advance for taking the time to add your responses!
