After 20 years of providing Native American and other disadvantaged business enterprise entrepreneurs and small businesses with financial and technical assistance, the First American Capital Corporation, Inc. (FACC) is celebrating this milestone by launching a new brand and website. While the identity is updated, the commitment to its clients and partners will be stronger than ever.
Created in 2002 by the American Indian Chamber of Commerce of Wisconsin (AICCW) as a revolving loan fund, FACC has shared a website and associated communication systems with that organization since 2014.
As the organization has grown and needs have increased, Gary Mejchar, FACC Co-executive director/development and acting director of AICCW, said readers, clients, and stakeholders could no longer clearly differentiate between the two non-profit organizations.
“We did not want that to continue with funders and prospective funders and most importantly among those seeking AICCW services or FACC loan products,” he said. “It is time for us to differentiate ourselves from the AICCW, and more clearly delineate respective missions, products, and services.”
The new brand features a feather with vibrant, yet natural and warm colors, as well as First American Capital Corporation’s full name and its abbreviation, FACC. The remarkably simple geometric abstraction of the feather works well as it carries a strong upward movement signifying growth and prosperity, along with the varying levels of lending support that FACC provides. These elements combined with the tagline of “we honor your business” conveys trust, respect, and commitment to the client’s business endeavors.
“We are sharing the message that FACC is proud to be your partner, help you on your business journey and honor your commitment,” said Bill Beson, FACC’s Co-executive director/finance.
The new website is faccwi.org and its social media channels are @FirstAmericanCapitalCorporation on both Facebook and LinkedIn. With a more robust online presence, Mejchar said FACC will change its monthly e-newsletter to a quarterly endeavor.
FACC chose November, which is Native American Heritage Month, to launch its new brand to emphasize that the organization provides ongoing support through its lending programs and technical assistance programs with Native American-owned businesses, Tribal Enterprises, and other eligible markets in Wisconsin. Its work helps to benefit the statewide communities in which business owners operate and live.
FACC worked with O’Connor Connective, a strategic communications consultancy in De Pere, on creating its new brand and website.