First National Bank of River Falls Appoints Marketing Officer

First National Bank of River Falls recently announced that Amy Weiss has joined the company as its new marketing officer. For nearly nine years, Weiss led the digital marketing management for the number one CENTURY 21® franchise in the world at Century 21 Affiliated headquartered in Madison, Wis. In her new role, Weiss leads the marketing strategy, brand, and growth for First National Bank of River Falls.

“At First National, we take pride in hiring the most talented and qualified people in our marketplace, based on their strong work ethic and contributions to their local communities,” said Jeff Johnson, president and CEO of First National. “Amy has consistently demonstrated these qualities throughout her career, as she is respected state-wide as an energetic, high-level leader. I am looking forward to Amy becoming a key member of our team, and I am certain that she will be able to utilize her experience to take our marketing program to the next level.”

First National Bank of River Falls’ mission is to be the top-performing community bank that strives to exceed customer, shareholder, and employee expectations with integrity and commitment.

“I am proud to be joining a company that has an incredible community presence and charitable outreach,” said Amy Weiss. “I am thrilled to have an opportunity to work with the amazing team at First National Bank of River Falls as we continue to provide the best financial services to our customers.”

Weiss brings over a decade of marketing experience to First National Bank of River Falls. Weiss earned her degree at the University of Wisconsin–River Falls and is a resident of River Falls with her husband, Josh, and three children.