GSB-Wisconsin Hires Olivia Luster as Marketing Coordinator

The Graduate School of Banking at the University of Wisconsin-Madison, consistently ranked among the nation’s top banking schools, is pleased to welcome Olivia Luster to the newly created role of Marketing Coordinator.

Drawing on her experience in marketing and communications, Luster will support the GSB leadership team by creating content for digital and traditional marketing channels, managing social media, producing the GSB Connection newsletter, and assisting with event planning. She brings a strong background in marketing strategy, SEO-optimized content creation, website management, graphic design, and office administration.

“The Marketing Coordinator role was established to expand our capacity for alumni engagement and business development,” said Paul C. Katz, GSB President and CEO. “Olivia brings exactly the skills we envisioned when creating this position, and she’s already making a positive impact.”

Most recently, Luster served as a Marketing Communications Generalist for a Wisconsin-based manufacturing company. She holds Bachelor of Arts degrees in Business Management and Communications Studies from Luther College in Decorah, Iowa, where she was a Presidential Scholar and participated in multiple study abroad programs.

Founded in 1945, the Graduate School of Banking at UW-Madison is sponsored by state banking associations across the central United States and the University of Wisconsin-Madison. In addition to its flagship Graduate School of Banking program, GSB offers specialty schools in Human Resources, Technology, Information Security, Sales, Marketing and Finance — as well as online seminars covering all areas of bank management.