Gwen Musche Joins Bank First as Assistant Vice President – Product Management

Traci Argall, Assistant Vice President – Project Management at Bank First (NASDAQ: BFC), is pleased to announce Gwen Musche has recently joined the Bank as Assistant Vice President – Product Management. “Gwen’s knowledge in system integration, product management, and customer experience will be a great asset to Bank First,” stated Argall. “Her leadership in online account opening, deposit software, and process improvements will strengthen our technology solutions while enhancing the customer experience. We’re excited to welcome her to the team.”

Gwen brings over 20 years of banking experience, specializing in deposit operations, digital banking, and customer experience. Most recently, as AVP – Customer Experience & Analysis Manager, she led digital banking and CRM system product management, implemented process improvements, and advanced analytics and reporting. Her expertise in online banking, deposit products, and branch operations, combined with a data-driven approach, will help Bank First continue delivering innovative and efficient banking solutions. In her new role, Gwen will align technology initiatives with Bank First’s strategic goals. She will oversee deposit-related systems, ensuring seamless integration and performance while collaborating with business leaders and IT teams to enhance operational efficiency and elevate the customer journey.

Gwen is a member of the Customer Experience Professionals Association and has volunteered with Blessings in a Backpack, Junior Achievement, and BizTown. She also supports events at her daughter’s school. Gwen resides in Nashotah with her husband and daughter and enjoys crafting, gardening, and traveling to new places.