Joe Friedling Joins First Business Bank as Vice President – Equipment Finance

First Business Bank welcomes Joe Friedling to its subsidiary, First Business Specialty Finance, LLC, as vice president – equipment finance. Based in California, he brings decades of experience in equipment financing and leasing, working across direct, vendor, and manufacturer programs nationwide.

Friedling helps equipment vendors, manufacturers, and business owners structure financing that supports growth, preserves capital, and aligns with the economics of each transaction. His background includes managing national territories, developing vendor relationships, and delivering financing solutions across a wide range of industries, including construction, transportation, technology, and healthcare. He is known for evaluating business needs, assessing return on investment, and aligning clients with financing options that support long-term success.

“Joe brings extensive equipment finance experience and a strong ability to build vendor relationships across the country,” said Dave Lempko, senior vice president – sales manager – equipment finance at First Business Bank. “His background across direct and vendor channels strengthens our ability to support manufacturers and dealers with financing programs that help them grow their sales and serve their customers more effectively.”

Friedling’s experience also includes business banking, commercial and residential real estate financing, SBA lending, and floorplan financing, giving him a broad perspective on how businesses access and deploy capital. He attended The College of New Jersey and has completed extensive training in sales, equipment finance, and small business consulting.

A nationwide direct lender, First Business Bank’s Equipment Finance team develops customized equipment financing programs with manufacturers, distributors, and dealers designed to help them retain more customers with a streamlined process that features an easy, online equipment application, quick approvals, and responsive client service.