New Ways to Engage in 2023

By Daniel J. Peterson

For the last 130 years, the Wisconsin Bankers Association (WBA) has provided banks across our state strength and security in times of challenge, and in turn, thousands of bankers have had the ability to prosper in their careers and equip Wisconsinites for financial success. As our industry continues to evolve, one thing has remained the same — WBA’s mission to advocate for, educate, and support bankers.

In January, I reach the halfway point of my time as chair of the WBA. As I look back upon all that we have accomplished so far this fiscal year, I anticipate many members will continue to find more opportunities to expand their capabilities through their involvement with our Association.

While the WBA staff does an excellent job working on our behalf, the WBA is a member-driven association that requires input and participation in order to best serve each of its members. Our success as an organization is not possible without you!

This fiscal year, our Association has prioritized engagement in order to foster the continued growth of Wisconsin’s banking industry. Between new, high-quality, and relevant programming and resources such as the recently formed diversity, equity, and inclusion (DEI) employee resource group (ERG), Wisconsin bankers of all experience levels have the opportunity through their membership to gain valuable knowledge and connections unlike anywhere else.

This year, I encourage bankers to find something that is of interest to them. Whether it be taking part in the hundreds of educational programs offered each year for the benefit of your professional development; joining a committee, section, or Connect group to share your perspective and meet peers; or volunteering to advocate for our industry as an Advocacy Officer — the opportunities to make the most of your membership this year are vast!

Thank you all for your continued support of our Association and helping us to successfully shape our industry for the benefit of all banks and the communities they serve. I look forward to working alongside each of you this year to continue to develop our teams, expand our connections, and make 2023 another successful year for Wisconsin’s banking industry.

Peterson is president and CEO of The Stephenson National Bank & Trust, Marinette, and the 2022–2023 WBA Chair.