• Home
  • Education
  • News and Resources
  • Advocacy
  • Associate Members
  • Contact
  • Click to open the search input field Click to open the search input field Search
  • Menu Menu
News
Community, News

Promoting Careers in Banking to a Younger Generation

Happy young adults holding speech bubbles with social media icons

As labor shortages wear on and baby boomers retire in droves, every industry is facing the issue of how to approach the younger generation, and banking is certainly no exception. Raised on technology and emerging trends, there is no doubt these kids know our future. After all, they are it. Each day, it becomes increasingly more important to reinvest our efforts into making sure our future is prepared to take on important roles in our society.

The trouble however is not understanding why banks should hire new, younger talent; they understand future technology and have the ability to use vast experiences to provide a non-banking perspective. The question remains how do banks promote careers in banking to a Gen Z.

Jim Johannes, University of Wisconsin-Madison School of Business professor emeritus of banking and finance, knows firsthand the way his students see banking: an app on their smartphone or a teller behind a screen. It’s a difficult task to grasp every aspect of banking without the ability to experience it directly. According to Jessica Fox-Wilson, director of Career Works at Beloit College, college students are impressively passionate and enthusiastic about what they do, and their lack of preconceived notions also makes them to be far more adaptable to an industry than a seasoned veteran may allow for.

Although, students typically don’t gravitate towards a career in banking, Kim Huntley, senior vice president of human resources at Waukesha State Bank, understands that new graduates from high school and college aspire to make lasting impacts on the communities; a trait perfectly aligned with the banking industry. Through community service and the ability to help foster growth in individuals and businesses in the community, banking offers just the type of rewarding work younger generations strive to achieve.

It’s difficult for many non-bankers to truly grasp the full scope of the industry without experiencing it directly. This means that “telling the banking story” (or, allowing those interested in the industry to fully see their impact) becomes that much more important, according to Johannes. Investing time to give interns the opportunity to allocate capital and see their work in action will make them much more invested in the functions of the job.

When drawing awareness to the different opportunities offered, it is important to consider the different skills that lend themselves to the banking industry. While accounting, finance, and mathematics remain as popular as ever, more and more students are graduating with focuses on communications, business, and computer science. Fox-Wilson highlights Beloit Colleges’ four core transferable skills that, regardless of the major, are evident in every college graduate: communication, collaboration, problem solving, and agility. Individuals who possess traits such as service and detail-orientation also hold the abilities that allow for a strong foundation. This means community banks are able focus their time on task-specific training.

Over the past few years, discussions regarding diversity, equity, and inclusion (DEI) have been important to helping grow the banking industry. By making clear efforts into hiring talent from a broad range of experiences, banks will not only emphasize the potential in every person but allow for a collaborative and innovative environment where employees are invited to enact change through their own perspective. As Gen Z is known to value inclusivity, employers that demonstrate inclusive culture also become attractive employers. Striving to diversify the talent within banks ultimately leads to greater innovations and a well-rounded team.

While the public sees banking as mainly tellers, using opportunities when interacting students while guest speaking or at job fairs to highlight the many facets of the industry including IT, marketing, and human resources may convince the otherwise skeptical that a career in banking could be a good fit for them. Not only are these positions necessary to the bank, but they are also of increasing interest to graduates. Simply informing students of available opportunities can be a great way to drum-up interest in a specific industry.

New graduates are extremely motivated by advancement opportunities and is a major advantage to beginning a career in community banking. “Community banks are small enough to give employees opportunities to grow in several areas of the bank and would prefer to promote employees from within the bank before searching outside of it,” says Huntley. The benefit of learning and growing your career quickly is highly sought-after by younger, bright-eyed graduates, especially when skills learned on the job are applicable to other aspects of banking or their career.

Banking typically isn’t conceived by younger generations as a “glamorous” or trendy career choice, which makes it a bit trickier when convincing younger generations that they make a great fit for the industry. “If you enjoy what you’re doing, it’s just a great career,” says Johannes. “You make a difference in your community in meeting and interacting with a lot of very different people and you’re able to serve a huge social function by allocating credit and preserving the payments mechanism.” Banking also provides stability and work-life balance that is unlike many other industries. Highlighting benefits that resonate with new graduates, such as generous time off policies and the ability to spend holidays with family, help the industry stand apart.

Of course, the answer to how to recruit for banking careers is multidimensional. In working alongside schools and institutions of higher education to promote an accurate image of the full banking industry, community banks would have the ability to create connections and highlight the applicability of a wide range of skills in addition to financial literacy. By having a deep understanding of the career paths that would allow each employee to be successful, banks are able to equip employees with the needed skills in their career path long before openings arise and through creating DEI missions that not only found a thriving community outside of the bank but encourage the same community involvement within. Ultimately, banks can benefit from fresh perspectives and understanding that are brought by individuals who represent the broader community in which the intuition serves.

By Hannah Flanders

Print 🖨
December 7, 2021/by Hannah Flanders
Tags: Career Development, Financial Education, Human Resources
Share this entry
  • Share on Facebook
  • Share on X
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Tumblr
  • Share on Vk
  • Share on Reddit
  • Share by Mail
https://www.wisbank.com/wp-content/uploads/2021/09/bigstock-Happy-young-adults-holding-tho-239043130-scaled.jpg 1719 2560 Hannah Flanders https://www.wisbank.com/wp-content/uploads/2021/09/Wisconsin-Bankers-Association-logo.svg Hannah Flanders2021-12-07 14:25:382021-12-07 14:25:38Promoting Careers in Banking to a Younger Generation
You might also like
Chair’s Column: Shaping Brighter Financial Futures in Wisconsin
Executive Letter: Empowering Futures – Foundation Gala Shines Light on Financial Literacy Initiatives
Person typing on laptop overlaid with holographic images representing information and security Beyond Cash and Credit Scores: The Added Benefits of Financial Literacy
WBF Financial Education Innovation Award Presented to Bank Five Nine
People attending presentation in classroom Showcasing Careers in Banking
Executive Letter: Empowering Wisconsinites Through Financial Education
Executive Letter: Highlight Your Financial Education Efforts
Person typing on laptop overlaid with holographic images representing information and security Embracing a Culture of Cybersecurity
Search Search

Categories

  • Advocacy
  • Community
  • Compliance
  • Credit Unions
  • Education
  • Member News
  • News
  • Products
  • Resources
  • Uncategorized

Recent Posts

  • SNBT Wraps Up Successful Drive as Part of Power of Community Initiative
  • Unity Bank: Celebrating Our 2025 Bankers of the Year
  • Executive Letter: WBA Advocacy Pays Off as the Trigger Lead Bill and ACRE Advance
  • North Shore Bank New West De Pere Branch to Open June 23
  • One Community Bank Announces 2025 Scholarship Recipients

Archives

  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • December 2020
  • November 2020
  • October 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • May 2019
  • April 2019
  • March 2019
  • November 2018
  • September 2018
  • August 2018
  • June 2018
  • April 2018
  • March 2018
  • January 2018
  • November 2017
  • October 2017
  • September 2017
  • May 2017
  • April 2017
  • December 2016
  • November 2016
  • August 2016
Wisconsin Bankers Association logo
  • About
  • Community
  • Subsidiaries
  • Staff

questions@wisbank.com

608-441-1200

4721 S Biltmore Ln.
Madison, WI 53718

Get our Newsletter!
Subscribe

© 2025 Wisconsin Bankers Association. All rights reserved. | Website Design by Bizzy Bizzy
Link to: From the Fields: Recap of ABA Agricultural Bankers Conference – Cincinnati, Ohio Link to: From the Fields: Recap of ABA Agricultural Bankers Conference – Cincinnati, Ohio From the Fields: Recap of ABA Agricultural Bankers Conference – Cincinnati,... Link to: Year-end Frequently Asked Escrow Questions Link to: Year-end Frequently Asked Escrow Questions Year-end Frequently Asked Escrow Questions
Scroll to top Scroll to top Scroll to top

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.

OKLearn more×

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

Other external services

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

Privacy Policy

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

Terms of Use
Accept settingsHide notification only

Subscribe

* indicates required








Membership