By Daryll Lund
As banks across the state are developing their budgets for 2025, it’s an ideal time to talk about how tapping into the benefits offered by WBA’s subsidiary, Wisconsin Bankers Association Employee Benefits Corporation, Inc. (WBA EBC) makes sense from a financial standpoint but also underscores your commitment to prioritizing employee health, well-being, and their own financial best interests. WBA EBC’s comprehensive offerings of health benefits (dental insurance, medical insurance, prescription drug plans, and vision) and life and disability insurance can help make your bank a sought-after employer.
WBA EBC is able to offer member banks high-quality benefits at attractive pricing, which is typically only available to large employers because of the combined purchasing power of Wisconsin banks.
WBA EBC knows banks! The team understands how competitive the job market is and that benefit packages play a key role in the attraction and retention of top talent in the financial industry. Their focus is on finding solutions and then providing unparalleled service when it comes to answering questions and ensuring member satisfaction. Additionally, WBA EBC has pulled together the information you need in an online portal that is easy to navigate and serves as a one-stop-shop for enrollment and billing administration.
Beyond providing employees of Wisconsin banks with access to competitively priced and flexible medical and vision coverage through WBA EBC’s Association Health Plan, which is serviced by UnitedHealthcare, employees and their covered spouses have the opportunity to each earn $1,000 through UHC Rewards. UHC Rewards participants can earn rewards in many ways: tracking daily steps, taking a health survey, getting an annual checkup or biometric screening, etc. The program is included in UHC health plans at no additional cost.
Helping your employees earn rewards as they reach their health and wellness goals is a win-win and shows that your bank is dedicated to the success and healthy futures of employees.
Offering employees enhanced peace of mind is another way to distinguish your bank from others. WBA’s partnership with Lincoln Financial Group offers competitive pricing on high quality life and disability insurance with value adds like Travel Connect and Life Keys (with life insurance) and an employee assistance program (with long term disability insurance).
To learn more about WBA EBC’s varied and robust options for your bank, please contact Brian Siegenthaler at bsiegenthaler@wisbank.com.
Lund is WBA executive vice president – chief of staff and president of EBC and MBIS.
