WBA/ABA Online Course: Building Customer Relationships
Building Customer Relationships guides students through the strategies for earning customer loyalty, value-added sales and marketing, and creating and maintaining strong bank customer and partner relationships. It builds the critical relationship management skills essential to successful banking careers. (4 weeks)
Building Customer Relationships is one of three Banking Fundamentals courses that explore the principles of the banking industry. Enroll in one, two, or all three to meet your needs.
Learning Objectives
- Discuss how marketing, sales and service help build customer relationships
- Discuss cross-selling and referrals
- Identify potential bank customers
- Explain how banks safeguard assets, prevent crime, and protect the nation’s financial system
- Discuss laws and regulations to safeguard customer information
Audience
Designed for anyone who needs an introduction to banking—whether just starting a career or new to the banking industry.
What is a facilitated online course?
Join an online course with group collaboration, instructor feedback and guidance, and fixed start and end dates. Facilitated online courses provide an opportunity to meet your learning goals with the benefit of a classroom, but in an online environment:
- Peer interaction in the learning community with the instructor and other students keeps you actively engaged and motivated
- Experienced industry professionals provide frequent feedback and context to your learning
- Convenient weekly schedule with no required meeting times means you decide when to work on course assignments
Price: $255
