Advertising Compliance Part 1: Text, Print, TV & Radio
Every ad carries compliance risk. Learn how to create accurate, compliant, and examination-ready financial institution advertisements across text, print, TV, and radio.
KEY WEBINAR TAKEAWAYS
- Federal laws governing financial institution advertising
- Truth in Lending (Regulation Z) advertising requirements for consumer credit products
- Trigger terms that require additional disclosures and how to properly advertise APYs, interest rates, bonuses, introductory offers, and promotional incentives
- How to avoid deceptive advertising claims
BONUS MATERIALS
- Advertising compliance checklist
WEBINAR DETAILS
Every advertisement issued by a financial institution has the potential to create legal and regulatory risk. Whether promoting a checking account, certificate of deposit, auto loan, HELOC, credit card, or mortgage product, financial institutions must navigate numerous federal laws governing advertising content and required disclosures. In Part 1 of this two-part series, this session will provide a comprehensive review of the laws governing financial institution advertising and explain how those requirements apply to specific products and promotional campaigns. Participants will gain practical guidance for creating advertisements that are accurate, compliant, and examination-ready.
