Posting with Confidence: Social Media Compliance
Social media posts are a great way to communicate with existing customers and gain new ones as well, but what can we post? What disclosures must be provided? How do we respond to a consumer complaint received via social media? In this session we will answer those questions and more, and provide you with tools to help craft your institution’s social media policy.
Community banks have never been on the cutting edge of technology. In fact, we’ve always been more like the dull butter knife in the back of the drawer, but it’s 2023 and at the risk of losing customers to larger, tech-savvy institutions, many of us have now taken the leap into electronic services, including developing a social media presence. In this session, we will provide best practices for developing your social media strategy and policy. In addition, we will dive into the compliance requirements, including Fair Lending, Truth-in-Savings, Reg Z, and UDAAP.
What You’ll Learn:
- Defining social media to assess which platforms best fit your goals
- Using posts for more than just advertising your products
- Assessing the risks and incorporating into your risk management program
- Detailed review of the compliance regulations to consider when posting
- Best practices for responding to consumer complaints and bad reviews
- Recommended policies for employee use of social media sites
- Tips when utilizing third-parties to manage your social media
- Auditing your program for compliance and effectiveness
- Tools and takeaways to enhance and support your program
Who Should Attend?
This informational session is designed for Marketing Officers, IT Officers, Compliance Officers and anyone responsible for managing your social media posts and program.
Dawn Kincaid began her banking career while attending The Ohio State University. She has over 20 years’ experience in client service, operations, information technology, administrative and board relations, marketing, and compliance. Most recently Kincaid served as the Senior Vice President of Operations for a central-Ohio-based community bank, where she created and refined policies and procedures, conducted self-audits and risk assessments, and organized the implementation of new products and services.
Kincaid has served in the roles of Compliance, BSA/AML, CRA, Privacy, and Security Officer. She has led training initiatives, prepared due diligence information, completed a variety of regulatory applications, coordinated internal and external audits and exams, and presented for numerous state associations.
- Includes: Live Access, 30 Days OnDemand Playback, Presenter Materials and Handouts $279
- Available Upgrades
- 12 Months OnDemand Playback +$110.00
- 12 Months OnDemand Playback + Digital Download + $140.00
- Additional Live Access + $85.00 per person
- Available Upgrades