Benefits of Advertising

Associate Members are encouraged to advertise the services they offer to the WBA membership in the Wisconsin Banker, WBA's monthly publication. 

The Wisconsin Banker magazine is the most cost-effective way for your company to reach the financial institution decision-makers in Wisconsin.

The WBA and its flagship publication offer you these unique advantages over other state and regional banking publications:

  • WBA represents nearly 270 banks with more than 28,000 employees; no other financial trade association in the state has as wide a reach.
  • A complimentary copy is mailed to every bank office in Wisconsin each month – that’s more than 2,500 locations with an estimated readership of more than 10,000 bankers!
  • WBA member bankers continue to see your firm’s ad as every month’s issue of the Wisconsin Banker is posted on this website as a PDF and as individual articles.
  • Wisconsin Banker advertising rates are lower than any other comparable banking trade publication serving the state.
  • WBA can do your advertising for you. Advertisers who purchase four (4), quarter-page advertisements in Wisconsin Banker can opt to have their ad designed by WBA – for FREE.
  • The opportunity to participate in WBA’s periodic specialty issues either as advertisers, article authors or both.

Submitting Articles

Advertisers are also welcome to submit original content for publication, either in print or online. Articles must be no longer than 500 words and be information in nature (not promotional). WBA may not be able to print every article submitted. 

Purchasing Ad Space

To purchase ad space in Wisconsin Banker, please download the Insertion Request order form below and return it via email.

Complete the Insertion Request form and return it to reserve your ad space in Wisconsin Banker.

Click to Download

Exhibitor Opportunities

WBA Economic Forecast Luncheon

This luncheon regularly attracts more than 500 business, government and community leaders and generated statewide media attention, including major stories in the Milwaukee Journal Sentinel and the Wisconsin State Journal, the state’s two largest newspapers. Additionally, Wisconsin Eye, NBC15, Wisconsin Radio Network and Wisconsin Public Television covered this event. This event offers limited exhibiting and sponsorships.

WBA Bank Executives Conference

This conference is the premier event for Wisconsin bankers. It typically attracts over 300 CEOs and senior managers from over 110 banks. This conference is limited to 45 vendors and features 2 days of exhibiting. It is open only to Associate and Endorsed members.

WBA Agricultural Conference

This is the only bank-focused agriculture conference in Wisconsin and typically draws approximately 120 bankers from over 60 banks. Two days of exhibiting are available.

WBA Women in Banking Conference

Designed by women in banking for women in banking. This conference typically draws approximately 65 attendees from over 50 banks. Attendees range from VPs, Branch Managers, marketing and sales officers, and lending officers. Various sponsorships are available for WBA Associate Members and Endorsed Vendors.

WBA BSA/AML Compliance Conference

This conference is designed to keep bank BSA and Compliance Officers up-to-date and informed. This conference typically attracts over 100 bankers. A sponsorship is available for the evening reception.

WBA Bank Directors Summit

Bank management and boards of directors from across the state find these summits highly informative and valuable.

WBA Human Resources Conference

This conference is designed to meet the needs of financial services HR professionals. A range of topics will be covered by industry experts and time will be allotted for peer networking and information exchange. Various sponsorships are available for WBA Associate Members and Endorsed Vendors.

WBA BOLT Leadership Summits

BOLT (Building Our Leaders of Tomorrow) provides an opportunity for peer networking, educational growth and leadership development for bankers.

WBA Chairmanʼs Member Golf Outing

This is a great time to showcase your products and services and play a round of golf with the bankers. Over 30 exhibiting/sponsorships are available. Last year's sold out event attracted 164 bank CEOs and senior officers from over 85 banks.

WBA Management Conference & Expo

This is an annual convention designed for the bank's management team and provides education and networking opportunities.

WBA Secur-I.T. Conference

This conference attracts both physical and data security personnel from the bank as well as technology and operations staff. One day of exhibiting offers vendors an opportunity to showcase their products and services in an exhibit hall setting. Associate and Endorsed members receive a discount on their booth and may have the opportunity to present a workshop at the conference.

WBA Agricultural Luncheon

This program is designed for ag bankers and their ag customers – longtime customers, new customers, the next genera¬tion leaders, bank staff interested in ag banking, ag student interns, high school students with an interest in ag banking, and more.

WBA Lead360 Conference

This event attracts bankers from the marketing, retail and sales areas of the bank. Exhibiting is available on the first day only, but exhibitors and sponsors are welcome to attend the full conference general sessions and meal functions. Associate and Endorsed members receive a discount on their booth and may have the opportunity to present a workshop at the conference.

WBA CFO Conference

This event attracts Chief Financial Officers, Controllers, Chief Executive Officers, Directors and other bankers who make financial decisions within the bank. The 2013 WBA CFO Conference attracted over 40 bankers