Advertise in the Wisconsin Banker

The Wisconsin Banker is WBA’s flagship monthly publication. In circulation since 1995, the Wisconsin Banker magazine has been a trusted source of industry news and information for Wisconsin’s banking leaders through some of banking’s most tumultuous years.

Leverage that trust and get your company in front of bank decision-makers by advertising in the magazine.

The WBA and its flagship publication offer you unique advantages over other state and regional banking publications:

  • Unmatched reach: WBA represents nearly 98% of banks in Wisconsin. No other financial trade association in the state has as wide a reach. Each issue is delivered to approximately 1,100 bank locations with an estimated readership of over 5,500 bankers.
  • Extended exposure: Your ad will also be included in the digital version of the Wisconsin Banker, a PDF that is distributed via email to over 2,500 bankers every month.
  • Cost-effective: Wisconsin Banker advertising rates are lower than any other comparable banking trade publication serving the state.
  • Convenient: Don’t have an ad agency or internal design team? No problem. Advertisers who purchase three or more, quarter-page or larger advertisements in Wisconsin Banker can opt to have their ad designed by WBA – for FREE.

2023 Advertising Rate Schedule

Ad rates

(Price per insertion)

 Ad Size  1 issue per yr.  3 issues per yr.  6 issues per yr.
 Full page  $1,300.00  $1,200.00  $1,000.00
 Half page  $1,000.00  $900.00   $700.00
 Quarter page  $500.00  $450.00  $350.00
 Eighth page  $250.00  $225.00  $175.00
 Sixteenth page  $125.00  $110.00  $80.00

Special discounts

WBA Gold, Silver, and Bronze Associate Members receive a discount off the advertising rates shown above.

  • Gold (20% off)
  • Silver (15% off)
  • Bronze (10% off)

Ad position requests

Special ad position requests (ex: back cover, page 5, etc.) are filled on a first-come basis at a rate of $500 per issue. Requests are subject to ad space availability. Ads will not be placed on the same page spread as a direct competitor.


Changes in insertion orders or ad cancellations must be made in writing. No changes or cancellations will be accepted after the insertion deadline for each issue. Cancellations made after the closing date will be billed at the published rate.

Ad dimensions

Publication trim size: 9″ (w) x 12″ (h). For illustrations of each ad size, please download the media kit.

Ad deadlines

For ad deadlines and issue mail dates, please see the media kit.

Need more information?

For other advertising questions, please contact