Advertise in WBA’s digital publications
Wisconsin’s banking industry leaders have trusted the Wisconsin Bankers Association (WBA) as a source for news, information, and resources for over 125 years.
Now, you can leverage that relationship to stand out in the market by advertising in the WBA digital publication Wisconsin Banker Daily.
The Daily averages an open rate of about 20% with a list of more than 2,700 bankers, meaning, on average, over 540 bankers will see your advertisement and/or sponsored content each day.
Banner Ads
These exclusive placements (only one will be included in any edition) give you plenty of room to promote your brand, upcoming events, or new content.
Specs:
- Size: 580 x 150 pixels
- Image files: .jpg or .png
Pricing:
- 5 placements (1 week): $1,000
- 20 placements (4 weeks): $3,500
- Special discounts and packages are available. Download the insertion form or contact WBA’s Cassandra Krause at sales@wisbank.com or 608-441-1216.
Sponsored Content Articles
Demonstrate your organization’s expertise through sponsored articles. Your 100-word teaser article will be featured in the center of each edition (no other ad will be placed). In addition, your long-form article will be posted on wisbank.com with a link to your website (URL of your choice).
Added benefit: Analytics
WBA will send you a report offering metrics on email clickthroughs and page views on wisbank.com.
Pricing:
- 1 placement: $300
- 4 placements: $1,000
- Special discounts and packages are available. Download the insertion form for more information, or contact WBA’s Cassandra Krause at sales@wisbank.com or 608-441-1216.
Packages
Pricing:
- Package #1 (includes 10 banner ad placements + 1 sponsored content article): $2,100
- Package #2 (includes 20 banner ad placements + 3 sponsored content articles): $4,000 (best value)
