Advertise in WBA’s digital publications

Wisconsin’s banking industry leaders have trusted the Wisconsin Bankers Association (WBA) as a source for news, information, and resources for over 125 years.

Now, you can leverage that relationship to stand out in the market by advertising in the WBA digital publication Wisconsin Banker Daily.

The Daily averages an open rate of about 20% with a list of more than 2,700 bankers, meaning, on average, over 540 bankers will see your advertisement and/or sponsored content each day.

Banner Ads

These exclusive placements (only one will be included in any edition) give you plenty of room to promote your brand, upcoming events, or new content.


  • Size: 580 x 150 pixels
  • Image files: .jpg or .png


Sponsored Content Articles

Demonstrate your organization’s expertise through sponsored articles. Your 100-word teaser article will be featured in the center of each edition (no other ad will be placed). In addition, your long-form article will be posted on with a link to your website (URL of your choice).

Added benefit: Analytics

WBA will send you a report offering metrics on email clickthroughs and page views on




  • Package #1 (includes 10 banner ad placements + 1 sponsored content article): $2,100
  • Package #2 (includes 20 banner ad placements + 3 sponsored content articles): $4,000 (best value)