By Rose Oswald Poels, WBA president and CEO
One of the many ways WBA supports our member banks is by providing timely, relevant consumer education resources that you can share directly with your customers. In an increasingly complex financial environment, consumers look to their local bank as a trusted source of information and guidance. To help you strengthen those relationships, WBA offers a growing library of ready-to-use consumer resources covering topics such as fraud prevention, cybersecurity, financial literacy, smart shopping ideas, elder financial abuse, scams, FDIC insurance, and other important financial issues facing Wisconsin families and businesses today.
These resources are designed to help banks educate and engage customers while reinforcing the value of the banking industry. Available materials include consumer articles, guides, brochures, and shareable content that can be used in newsletters, on websites, in branch lobbies, and across social media platforms. Whether helping customers protect themselves from check fraud and online scams, understand credit and budgeting basics, prepare for major financial decisions, or access financial literacy tools, WBA’s consumer resources provide valuable information that can be customized and incorporated into your bank’s outreach efforts with your own branding — just email questions@wisbank.com to ask permission and get started!
In addition to educational content, WBA also provides resources focused on specific consumer needs, including budgeting for lifestyle, cryptocurrency information, financial caregiver guidance, Bank On Greater Milwaukee resources, and consumer-focused articles addressing trending financial topics. Many of these materials are publicly available and can be easily shared with customers to support your bank’s financial wellness initiatives and community engagement efforts.
I encourage every member bank to take advantage of these resources and incorporate them into your customer communications strategy. By working together to provide accurate, practical financial education, we strengthen consumers’ trust in Wisconsin’s banking industry while helping individuals and families make informed financial decisions.
