Executive Letter: Share Your Insights — WBA Member Survey
By Rose Oswald Poels
As your association, our top priority is to listen and respond to your needs. Each year, the WBA Board of Directors holds a planning retreat to set our strategic direction for the next few years. This October, as we prepare for those discussions, your feedback will play a critical role in shaping our priorities.
WBA is proud to be among the top-tier banking trade associations in the country. Our mix of products and services offered through the non-profit side of WBA, as well as those offered through the for-profit side of WBA help diversify our revenue and contribute to our overall success. Banks that purchase products from our for-profit subsidiaries are directly supporting the breadth of services offered by WBA through intercompany expense sharing. As the industry evolves, so will WBA – knowing your priorities is critical to informing our dialogue and strategy.
We are asking you to take a few minutes to complete the 2025 WBA Member Survey. Your input will help guide the Board’s conversation and ensure that our plans reflect the realities and opportunities your institutions are experiencing.
The survey asks about the issues that matter most to you, including:
- How effectively WBA responds to member needs
- Policy priorities for the year ahead
- Responsiveness of WBA staff to your questions
- Training topics and professional development
- Communication methods and the usefulness of WBA content
- The association’s role in shaping the future of banking
- Opportunities to strengthen engagement through events and initiatives
- WBA’ s representation of member interests at the state and federal levels
The survey will take only about 10-15 minutes, and your candid responses will be invaluable in helping us improve the ways we serve you and the industry as a whole. There are also several opportunities for you to share comments and ideas, and I strongly encourage you to do so.
Please complete the survey by Friday, August 29, 2025.
Thank you in advance for sharing your perspective.
Click here to take the survey.
