The 16th annual WBA Women in Banking Conference will make its return to an in-person event, while also offering the livestreaming option for those who prefer to attend from the comfort of their home or office. Scheduled for Tuesday, April 26, 2022 in Wisconsin Dells, this is a must-attend event for your women bank leaders!

Founder of Headbands of Hope, Jess Eckstrom, will join the conference as our keynote speaker, sharing her message that aligns with her book, Chasing the Bright Side: Embrace Optimism, Activate Your Purpose, and Write Your Own Story. Each conference attendee, whether attending in Wisconsin Dells or via livestream, will also receive a copy of the book, and a headband will be donated in recognition of each conference attendee to a local children’s hospital. By using her story of creating a million-dollar company from her dorm room, Eckstrom talks about the three essential tools to practicing optimism: confidence mindset, failure management, and purpose activation.

Bell Bank’s Chief of Staff and Executive Vice President – Chief Culture Officer Julie Peterson Klein will share her message on leading with your heart. Peterson Klein has 30 years of banking and leadership experience, the past 23 with Bell, where she leads the company culture for the company’s 1,800 team members. Peterson Klein was instrumental in implementing Bell’s Pay It Forward program, which has given over $19.6 million in the past 14 years to those in need. Her role includes encouraging employee mentorship, empowering employees to lead in community service, and ensuring team members are recognized for employment anniversaries, personal milestones, and outstanding service.

In addition to a great lineup of speakers and presentations, those attending in Wisconsin Dells will enjoy the valuable networking that takes place throughout the conference, including a dedicated session of tabletop conversations to share ideas, ask questions, and learn best practices from your peers.

Get a head start on meeting with your peers by attending an optional networking event on Monday evening. A morning yoga session is also available for those who want an early refresh before the conference kicks off.

Make plans to join your fellow women in banking leaders in the Dells on April 26. You can find more information on the conference agenda, room block details and more at

By Rose Oswald Poels

With Tuesday’s conclusion of our 2021 Empowering Women in Banking Series, I want to thank all of you who made the decision to invest in your women leaders. Many of you mark this event as an annual one to participate in, while others joined us for the first time to empower women through personal and professional development. Whichever category you may be a part of, I hope you and your team benefited greatly from the variety of critical topics addressed by this year’s keynote speakers as well as Erica Dhawan‘s book, Digital Body Language that each attendee received.

The series began with Rachel Sheerin, CPBA, discussing the importance of managing burnout, setting expectations, and placing boundaries in the workplace. During the following week, Erica Dhawan, founder and CEO of Cotential offered insight into connectional intelligence, the communication of your mind, and the value of thoughtfulness. The final day closed the summit with a presentation by Laura Mael, director of business development for Lift Consulting LLC, on building leadership presence, providing effective feedback, and developing beneficial strategies. To read more on these three presentations, one of WBA’s Associate Members, Lerdahl Business Interiors, has documented summaries and reactions from attendees on each day of the conference.

Even through this shift to virtual learning, over 260 people from a total of seven states signed up to attend this event. Thank you to FHLBank Chicago, Bankers’ Bank, Bell Bank, and Wipfli LLP for sponsoring this conference. Thank you to our presenters for sharing their knowledge and experience, and thank you for supporting this program aimed at empowering our women in banking.

As this exclusively virtual event comes to a close, I am excited to watch our hybrid events expand, see our new Engagement Center filled with bankers, and experience a return to normalcy that feels closer with each day. I’ve been getting out to visit bankers as people are more comfortable and I look forward to seeing more of you at your bank or at WBA events over this next year.

At some point, everyone faces the burdens of stress. Whether it’s caused by an increased workload or personal struggles, the potential for stress to become habitual poses risks of its own. This stress can become part of a pattern, and this is when burnout begins.  

Tellers, mortgage loan officers, CFOs, personal bankers, and every position in between have all likely dealt with burnout at some point in their career. Catching it early and mitigating its impact is ideal, but knowing how to treat it as it occurs and understanding the complexity of it can be equally as important.  

“I think too many people have this idea that the solution to burnout is variety,” said Rachel Sheerin, CPBA. “When we think about burnout at its core, burnout happens when joy begins to leave your work. It used to be that burnout happened as a result of doing too much of one thing, but that was in a different kind of world. When joy leaves your work, it becomes easier for joy to leave your life. And that is the real danger of it.” 

Managing Burnout Before It Happens 

The most impactful time to manage burnout is as soon as the symptoms begin to show. Just a few of the common signs noted were irritability, frustration, and anxiety, but Candy Allard, AVP/HR specialist at Badger Bank, Fort Atkinson, noted that signs might be less obvious, like calling in sick more frequently or being a bit more quiet than usual. 

“Always encourage employees to ask for help,” said Allard. “Make sure you’re paying attention and see if there are any noteworthy signs that an employee is acting a little abnormal. Most of them aren’t going to immediately tell you what they’re going through. Many of them choose to just work through it.” 

For those who decide to ignore their stress, HR and executive leadership are in positions to be observant and help employees facing these challenges. Kelly Heroux, president of Peshtigo National Bank, stated that a key indicator someone might be dealing with this stress is that they’re making reactive decisions rather than taking a proactive approach. As a result, these individuals will begin to lose focus on their long-term goals.  

“Aside from employees outwardly telling us, what I’ve noticed is short-term thinking rather than long-term vision,” said Heroux. “This past year has been all about thinking of the day-to-day, and now we are reaching that point where we have to reprogram our thought process and get back to thinking of that long term.” 

Heroux added that those in leadership positions play major roles in this type of rethinking, and one of the best ways they can assure overall success is by staying honest and inviting open communication. An article published in The Wall Street Journal cited a study conducted by Harvard Medical School faculty that found 96% of senior leaders claimed to have dealt with burnout at some point in their career. Few of the CEOs, however, ever admitted to anyone that they were facing this level of stress.  

“Everyone can talk about failure after the fact, but no one does until failure is in the rearview mirror,” Sheerin said. “They feel comfortable because they’ve already worked through it. We need to address our failures while we’re going through them because success doesn’t work like the American Dream. Part of progressive executive leadership today is about identifying when you’ve burned out and sharing stories about it.”  

When someone at the top acts as though everything is fine, Sheerin noted that this trickles down and that discussing the negatives while working toward the positives comes with benefits. Sharing these challenges and explaining how to best handle the situation only reminds staff that everyone is in the scenario together, everyone is human, and everyone is striving for the best possible outcome.  

“I’m sure I speak for every bank when I say we have a very open-door policy,” said Heroux. “I think communication is key and it’s important to make yourself available when someone needs to talk about these concerns and to be honest when they do. If our employees are comfortable enough to discuss it, that’s a major portion of the solution right there.”  

Identifying the Source of Burnout  

In an ideal world, the elements of stress could be spotted and resolved before they ever begin to have an actual effect. In the real world, however, dealing with burnout means finding the source of your stress.    

“You can really see personalities change from [burnout], and I’ve noticed that it tends to be those that have kids at home,” said Allard. “They’re going back and forth with whether they’re in person or virtual and if something gets shut down then it becomes a matter of this class being virtual while their other kids are in school, and it’s tough to watch the parents go through this challenge of being teachers and workers and so much more.” 

Allard noted that although she sees many parents experiencing burnout, high levels of stress affect everyone for a variety of reasons. Because of this, some of the biggest stressors might not be coming from work at all, but from the unpaid jobs that are being done outside of the office.  

“Unpaid work is something we don’t talk about nearly as much, and I think it’s one of the easier ways to burnout,” said Sheerin. “You love your family, and your kids, and your significant other, and you want what’s best for them, so you’re always willing to go that extra mile.” 

One of the biggest misconceptions surrounding burnout is that you can only experience the symptoms by taking part in monotonous routines. Sheerin noted that it’s much more complex and nuanced than many believe and that people can burn out from just about anything. Heroux added that with all the tasks we take on as workers, she isn’t surprised that sources of stress are coming from more unexpected places.  

“There are a lot of distractions in everyone’s life,” said Heroux. “I don’t think we pay enough attention to how much those distractions take away from our well-being and our focus. It’s important to determine what those distractions are on an individual level, because there’s a good chance that will bring you a great amount of calm. Life can be a lot when you let it happen all at one time.”  

For Sheerin, burnout can happen in the simplest of ways, but it can have lasting effects. Since stress is often likened to difficult, constant, or tedious work that an individual is not interested in doing, I asked whether it might be possible to burn out while working on something someone truly enjoys. 

“I think that’s the only way you can burn out,” Sheerin stated. “If you're not passionate about what you’re doing, you can’t burn out. No one has ever gotten too stressed from passively working their way through life. People in these positions are either passionate about their work, their job, their team, or something that leads to an eventual burning out.”  

Other Tips to Tackle Stress 

There is no single correct way to beat burnout. The important part is that you understand when it’s happening and identify the source of it. Treating it properly will vary between individuals and could require something as small as an afternoon off or something larger like the reconsideration of a project.  

“We try to be flexible in our scheduling, which is what you have to do when school becomes virtual and parents suddenly can’t work in the same capacity that they’ve been doing,” said Allard. “This kind of flexibility is going to be crucial as we look at our work moving forward.” 

Along with checking in with employees, Allard has found success in encouraging mental health by advertising an Employee Assistance Program (EAP) to staff. This voluntary, work-based program offers resources such as short-term counseling, free and confidential assessments, and follow-up services for employees facing work-related or personal problems. Reminding employees of similar resources can be an enormous benefit when considering the uncertainty of the pandemic people continue to navigate. 

“Burnout has been around for a very long time,” said Heroux, “but this past year has accelerated the cause and heightened the effects.”  

With so many factors outside of any one person’s control, Heroux finds it helpful to step back from the world for a bit and self-assess. Her method of managing stress includes unplugging from social media, limiting distractions, and determining a good length of time to recharge. This could be an hour, an afternoon, or a full day, and truly depends on the source of burnout. If nothing else, Heroux joins the minority of leaders who find relief in simply talking about their stress. 

“When you’re in the thick of a job, it can be impossible to see outside of what you’re doing,” said Sheerin. “I think the fact that more people, especially those in executive leadership positions, are willing to talk about this issue is a sign that we’re moving in the right direction.” 

Sheerin will be presenting "Burning at Both Ends – Healing and Managing Burnout in Your Work/Life" at WBA's Empowering Women in Banking virtual series, click here to register.

Disclaimer: This content refers to burnout in a broad sense and is not intended to substitute medical advice. For serious health concerns, please seek the advice of a qualified medical professional. 

By, Alex Paniagua

By Rose Oswald Poels

The financial services industry is one that is full of leaders, innovators, and dedicated professionals. As the snow begins to melt and March offers a glimpse beyond winter, I’m particularly reminded as I think about Women’s History Month of the legacies left by the many women who have offered visions of change to the way that we operate today.

One such notable woman is Maggie L. Walker. During a time that severely limited the progress of Black individuals and preceded the women’s suffrage movement, Maggie Walker challenged economic discrimination based on race and gender by working with the Independent Order of St. Luke (IOSL) to provide insurance, finance, and commerce to underrepresented communities. She was quickly noticed for her leadership qualities and became the first woman to own a bank in 1903. Please consider learning more about her life and legacy by viewing her online museum here.

We are fortunate to continue witnessing many achievements in the banking industry notably increasing our representation of women in executive positions. The number of women on corporate boards has also doubled in the past two decades. We are encouraging the ability to lead and the power to change, not just for women, but for all underrepresented groups.

The leading members in this industry have helped push us further toward equality. Change is leading to progress, and this progress is gaining momentum. A key part of this success will be the active involvement of bankers looking to make a difference in the area of diversity, equity, and inclusion (DEI), and for this I look to the 5 core areas WBA will focus on to provide value to and for the industry: governance, communications, education, associate members, and talent attraction.

Women’s History Month creates an opportunity to reflect, learn, and act beyond just the month of March. WBA is proud to highlight and expand on this initiative through our projects and programs, including a new series on women in banking being developed to empower our current and future women leaders in financial services. This Empowering Women in Banking Virtual Summit will be held virtually on May 11, 18, and 25. Click here to find more information and sign up for these 3 interactive sessions to empower and celebrate women bankers. I look forward to working with our DEI group in determining how we can best expand on this progress, and I am honored to be a part of an industry that understands the importance of growing inclusivity and representation in our communities.


The 16th Annual WBA Women in Banking Conference will be held on Tuesday, April 26, 2022 at the Glacier Canyon Conference Center in Wisconsin Dells. The conference will kick off at 9:00 a.m. and adjourn at 3:15 p.m.

New for 2022: The conference will be hybrid! While the best networking experience will take place in person, if you prefer to attend from the comfort of your home or office, you can now join the conference virtually and tune in to see our live keynote speakers!

Conference Sessions Include:

  • Chasing The Bright Side: Why Optimism is The Secret Ingredient to Success – JESS ECKSTROM, Founder of Headbands of Hope
  • I Can. I Will. Watch Me. – ARIKA PIERCE, JD, President and Founder of Piercing Strategies
  • Leading With Your Heart – JULIE PETERSON KLEIN, Bell Bank
  • Peer Group Discussions and Networking

Each attendee, whether joining us in the Dells or from your desk via livestream will receive a copy of Jess Eckstrom’s book, Chasing the Bright Side: Embrace Optimism, Activate Your Purpose, and Write Your Own Story. A headband will also be donated to a local children’s hospital for each banker in attendance!

Who Should Attend?

WBA encourages bank management to consider sending their top performing women to the WBA Women in Banking Conference as an investment in their futures with your bank. Attendees will benefit from over 4 hours of presentations; network with more than 200 women banker peers; and participate in tabletop peer networking to share ideas. You won’t want to miss this great event!

To assist your bank with recognizing your women leaders, WBA is offering team pricing for this event. Register your team at the same time to receive the team pricing. Planning to send more than 10 attendees? Contact WBA’s Lori Kalscheuer via email for further discounts!

Registration Information

Bank Member Registration: Take advantage of team pricing — your bank’s first two attendees are $245/attendee. Additional attendees can register for $200/attendee, when registering at the same time. The in-person registration fee includes all conference materials, lunch, refreshment breaks, and access to the optional pre-conference networking events!

The virtual registration fee of $150/connection includes access to a livestream of each keynote presentation. The recordings of the sessions will be available to access for 30 days following the conference.

Associate Member Registration: WBA Associate Members are encouraged to invest in their women leaders as well! Interested in enhancing your conference visibility and recognition at the event? Register to be a conference sponsor to receive additional benefits and recognition!