Benton State Bank Announces Rebranding to Conservation First Bank
Benton State Bank, a trusted financial institution serving the tri-state area for over 131, is proud to announce its official rebrand to Conservation First Bank. This new name reflects the Bank’s longstanding commitment to financial stewardship while also highlighting its dedication to conservation and community-focused initiatives. By adopting this identity, Conservation First Bank will not only expand its reach to new customers but also continue to enhance the level of service and competitiveness provided to current clients.
“Our new name, Conservation First Bank, positions us to appeal to a growing market of outdoor enthusiasts and expand our current reach while maintaining our focus on the tri-state area,” said Scott Freiburger, President & CEO of Conservation First Bank. “While our name and brand are changing, our core values remain the same — personal service, trusted relationships, and a deep commitment to our customers and our communities.”
The rebranding aligns with the bank’s ongoing initiatives to remain locally owned, growth oriented, and provide innovative financial solutions for individuals, families, businesses, and farmers.
What Customers Can Expect:
- No changes to accounts or services – All account numbers, loans, and banking relationships remain the same.
- New branding – Customers will begin to see the new Conservation First Bank name and logo on statements, checks, debit cards, and signage in the coming weeks.
- Continued commitment – The bank’s focus on customer care, community engagement, and financial stability remains unchanged.
- Dedication to Conservation – The bank will actively promote and support habitat restoration, conservation organizations, agriculture, and educational initiatives.
“As Conservation First Bank, we are building on a strong foundation while looking ahead to serve future generations,” added Scott Freiburger. “This is more than a name change; it’s a reflection of our promise to put people, our local communities, and conservation first.”
For more information about the rebrand, customers can visit conservationfirstbank.com, call 608-759-3600, or stop by any branch location in Benton, Potosi, and Shullsburg, WI.
